# Updated Grunge Editorials The Ones 2 Watch 'Marlene' Image Series Features 90s-Inspired Looks By Jana Pijak | Published 2018-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/updated-grunge References: [theones2watch](https://theones2watch.com/editorial/women/31832/) & [jordandrysdale](https://jordandrysdale.com/) Model Marlene Kafka stars in a self-titled editorial for The Ones 2 Watch while donning a wardrobe of updated grunge looks. Photographer Jordan Drysdale captures the series and selects its [vintage-inspired wardrobe picks](https://www.trendhunter.com/trends/vintageinspired-jewelry). Sourcing clothing from Aoyama Archive, Drysdale picks a number of eye-catching looks like hand-embroidered denim jackets and plaid trousers along with shiny patent outerwear. Hair and makeup for The Ones 2 Watch Marlene image series are courtesy of Georgia Gaillard who opts for sleek blonde tresses and [updated grunge cosmetics](https://www.trendhunter.com/trends/freaks-store-1) which match the editorial's wardrobe. Paying homage to [rebellious and effortlessly cool 90s fashion](https://www.trendhunter.com/trends/songs-of-siren), this editorial pairs sleek silhouettes with textured and intricate detailing in order to make a bold and graphic statement visually. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Updated Grunge Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and manufacturing processes for modern grunge-inspired clothing to meet the demand for environmentally-conscious fashion. - **Vintage-inspired Wardrobe:** Disruptive innovation opportunity: Create a platform or service that connects consumers with curated collections of vintage-inspired clothing, making it easier for them to find unique and nostalgic fashion pieces. - **Graphic Statement Fashion:** Disruptive innovation opportunity: Apply emerging technologies such as augmented reality (AR) and virtual reality (VR) to create interactive and customizable graphic fashion designs, allowing consumers to personalize their clothing. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implement smart and sustainable inventory management systems using artificial intelligence to optimize supply chains and reduce waste in the fashion retail industry. - **Vintage Clothing Market:** Disruptive innovation opportunity: Develop an online marketplace that focuses specifically on vintage and retro fashion, connecting sellers and buyers from around the world and providing a platform for niche fashion enthusiasts. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce a line of cosmetics that caters specifically to grunge and alternative fashion styles, offering unique and edgy makeup products to capture the interest of this niche market. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md)