# Revitalized Teal Sneakers These Updated Air Max 90s Have a Refreshing Cool-Toned Colorway By Riley von Niessen | Published 2016-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/updated-air-max-90 References: [hypebeast](http://hypebeast.com/2016/11/nike-air-max-90-ultra-se-hasta-green) & [nike](http://www.nike.com/) In an effort to reignite consumer excitement over one of its former models, Nike released a freshly updated [Air Max 90](https://www.trendhunter.com/trends/evergreen-aura). Colored a deep teal, the sneakers stay true to the retro aesthetic the original silhouette offers. Although the majority is marked by the subtle tone of green-blue, Nike's branding is shown in charcoal. This hue marks the [Swoosh](https://www.trendhunter.com/trends/air-pegasus-89-g) logo on the sides of the sneakers, as well as parts of the sole and the lining. As for the rest, the deep teal takes over -- carrying from the tongue and laces down throughout the uppers and the majority of the sole. With this, the updated [Air Max 90s](https://www.trendhunter.com/trends/mad-pack) are great for consumers looking to celebrate a retro model with a diverse variation. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro Sneaker Revamp:** Companies can consider updating and revitalizing former sneaker models by featuring refreshed colorways to entice consumer excitement. - **Cool-toned Colorways:** Brands can explore creating refreshing variations of their products by releasing new colorways that deviate away from typical designs. - **Subtle Branding:** Companies can take a minimalist approach to branding by showcasing subtle logos and branding elements to offer a sleek design to consumers. ### Sectors Adopting This - **Fashion:** Fashion companies can explore creating and releasing retro-inspired sneaker designs to appeal to nostalgic consumers and entice new buyers. - **Sportswear:** Sportswear companies can consider releasing updated versions of former athlete-endorsed footwear to tap into both athlete and fashion market segments. - **Design:** Designers can explore the use of specific colorways, branding, and overall design elements in creating unique and refreshed silhouette designs for various products. ## Related on Trend Hunter - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Retro Sneaker Colorway Launches](https://www.trendhunter.com/trends/air-max-tl-25-1.md) - [Vibrant Technical Running Sneakers](https://www.trendhunter.com/trends/nike-air-max-waffle.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md)