# Conservation Gaming Campaigns Minecraft's Update Aquatic Helps Players Support Real Oceans By Laura McQuarrie | Published 2018-07-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/update-aquatic References: [prexamples](https://www.prexamples.com/2018/07/new-minecraft-update-helps-to-rebuild-real-oceans/) & [minecraft.net](https://minecraft.net/en-us/updates/aquatic/) Minecraft recently launched Update Aquatic, making it possible for players to create [incredible builds underwater](https://www.trendhunter.com/trends/marine-ecosystem-sculptures) and encounter a wide variety of [sea life](https://www.trendhunter.com/trends/sea-life)—some of which are friendly and others that are not. To celebrate the in-game update, Minecraft teamed up with Rabahrex, Logdotzip and Stacyplays for a much greater mission that brings awareness to real-life environmental concerns over the destruction of coral reefs from overfishing, climate change and pollution. Minecraft's 'Coral Crafters' project involved making sculptures from BioRock, a material that promotes the growth of coral at a rapid pace. Additionally, donations to The Nature Conservancy’s ocean-saving cause take place when players choose to build with coral in the new Update Aquatic or purchase custom in-game content. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Conservation Gaming Campaigns:** The use of gaming platforms to raise awareness and funds for environmental causes presents an opportunity for brands to engage younger audiences in social impact initiatives. - **Interactive Educational Entertainment:** The trend of games combining education and entertainment can be leveraged by companies to increase engagement and knowledge retention by users. - **Virtual Social Activism:** Virtual activism offers a means for people who may not have the resources to take direct action in-person to engage with causes that matter to them, and presents a new opportunity for brands to engage with socially conscious consumers. ### Sectors Adopting This - **Video Game:** Video games companies can increasingly incorporate corporate social responsibility into gameplay through partnerships that contribute to social impact causes. - **Environmental:** Businesses in the environmental industry can leverage engaging campaigns to gather support and awareness for real-world environmental problems, and raise funds for conservation efforts. - **Non-profit:** Non-profit organizations can increase engagement for their causes with popular and interactive platforms like video games, encouraging participation and donations to their initiatives. ## Related on Trend Hunter - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Island Adventure Metaverses](https://www.trendhunter.com/trends/find-the-seasouls.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Do-Good Metaverse Campaigns](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon.md) - [Pixelated Bath Bombs](https://www.trendhunter.com/trends/minecraft-x-lush.md) - [Theme Park-Inspired Game Modes](https://www.trendhunter.com/trends/minecraft-2.md) - [Mission-Based Play Metaverses](https://www.trendhunter.com/trends/windy-weatherfoot-game.md) - [Block Game Collaborative Projects](https://www.trendhunter.com/trends/tetris-collaboration.md)