# Crowdsourced Packaging Competitions 1800 Tequila's Design Your Bottle (UPDATE) By Alex Covert | Published 2008-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/update-1800-tequila-bottle-designs References: [individualsole](http://www.individualsole.com/2008/08/22/1800-tequila-wants-you-to-design-your-bottle/) & [1800tequila](http://www.1800tequila.com/) Trend Hunter reported on 1800 Tequila's Design Your Bottle campaign [back in April](http://www.trendhunter.com/trends/art-in-a-bottle-1800-tequilas-collectible-art). The competition officially opened September 14, 2008 and invited tequila fans to submit their own art for a new bottle design. The winner will get $10,000 and have their bottle used in 2009's retail production. Here are some of the entries. **Implications** - Brands who invite people to help [design a product](https://www.trendhunter.com/trends/italicus-aperitivo) are using a great marketing strategy. Giving people a way to interact and engage with a brand gives consumers the feeling of being part of a community. People who contribute to a brand will become loyal because they feel that they have helped the brand get one step closer to reaching its full potential. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Design:** Brands can harness the power of crowdsourcing to engage consumers in the design process and build a loyal community around their brand. - **Interactive Marketing:** Inviting consumers to participate in product design creates a sense of community and increases brand loyalty. - **Consumer-driven Innovation:** Allowing consumers to contribute to product design empowers them and gives them a sense of ownership over the brand. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverages industry can leverage crowdsourced design to create unique and engaging packaging for their products. - **Consumer Goods:** Consumer goods companies can tap into the power of interactive marketing to involve consumers in the design of their products. - **Advertising and Marketing:** The advertising and marketing industry can help brands implement crowdsourcing strategies to enhance consumer engagement and brand loyalty. ## Related on Trend Hunter - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Artist-Designed Tequila Bottles](https://www.trendhunter.com/trends/essential-artist-series.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Tequila Rebranding Initiatives](https://www.trendhunter.com/trends/anteel-tequila.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md)