# Bread Surplus-Created Beers New Zealand Brand Citizen is Creating Beer from Bread Surplus By Hazan Atabey | Published 2022-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/upcycling-food-trend References: [beerandbrewer](https://www.beerandbrewer.com/citizens-arrest-food-waste-and-release-beer/) & [citizen.co.nz](https://citizen.co.nz/)  A New Zealand company, [Citizen](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes), joins the [up-cycling food trend](https://www.trendhunter.com/trends/rotterdam-urban-winery) by developing an innovative process that turns unsold food into an essential ingredient for beer making process. The process goes as such; Citizen will pickup day old, stale bread from nearby supermarkets and bring it to their facilities. There, a custom built machine will process leftover food and turn it into a raw ingredient for beer making. Through this environmentally and socially responsible approach, Citizen can turn 280 loaves of bread into a [single batch of beer](https://www.trendhunter.com/trends/sourdough-summer-ale) resulting in a 25% fewer malted barley in brewing tanks. As a result of its actions, Citizen has been at the forefront of the up-cycling movement and leading the industry on how to best leverage up-cycled ingredients within a manufacturing process. By drinking one of their three beers; Hazy IPA, Pale Ale, and Light Lager, you can also participate in the up-cycling movement and save our planet. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Upcycling Food:** Citizen's bread surplus beer showcases the potential for upcycling food to create new products and disrupt traditional manufacturing processes. - **Eco-friendly Beer:** Citizen's environmentally responsible approach to brewing beer highlights a trend toward eco-conscious consumer products. - **Socially Responsible Manufacturing:** Citizen's use of upcycled ingredients is an example of a trend toward socially responsible and sustainable manufacturing practices. ### Who This Affects Most - **Brewing:** The brewing industry has an opportunity to follow Citizen's lead by exploring creative ways to incorporate upcycled ingredients into their beer making process. - **Food Waste Management:** Citizen's innovative process could inspire companies in the food waste management industry to explore new solutions for reducing waste and creating sustainable products. - **Sustainability:** Citizen's approach to brewing highlights a trend toward creating sustainable products and could inspire companies in a variety of industries to adopt similar practices. ## Related on Trend Hunter - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md) - [Upcycled Pasta Beers](https://www.trendhunter.com/trends/beyond-belief-brewing.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md) - [Upcycled Donut Gin Spirits](https://www.trendhunter.com/trends/little-joy-spirits.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md)