# Fire Hose Accessories British Company is Upcycling Fire Hoses for a Fashionable Effect By Robyn Currie | Published 2009-10-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/upcycling-fire-hoses References: [neatorama](http://www.neatorama.com/2009/10/02/upcycling-firehoses-as-purses/) & [fire-hose](http://www.fire-hose.co.uk/Index.html) Recycling is for jerks, the cool kids are all upcycling now, taking a downtrodden and lowly product and making it into something bright, shiny and new. U.K.-based Elvis & Kresse Organisation creates all sorts of good things by [upcycling fire hoses](https://www.trendhunter.com/trends/emirates-4). [Purses, belts, and other good](https://www.trendhunter.com/trends/freitag-x-tudes-studio) are created from reclaimed and upcycled fire hoses, thereby saving the environment and maintaining an uber-cool look that no one else will have. **Implications** - The eco-friendly movement has caused a shift within the fashion world. Fashionistas are looking for products that follow under the eco-chic category. By creating a fashion line that is eco-chic, companies can look towards capitalizing on this eco-conscious yet fashionable market. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 34% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-chic Fashion:** Creating fashion lines that are eco-conscious yet fashionable. - **Upcycling:** Transforming downtrodden products into new, desirable items. - **Sustainable Accessories:** Creating fashion accessories using reclaimed materials to reduce waste and save the environment. ### Sectors Adopting This - **Fashion Industry:** Potential for making eco-conscious yet fashionable clothing and accessories. - **Sustainability Industry:** Opportunity to create new uses for reclaimed materials and reduce waste. - **Upcycling Industry:** Capitalizing on the trend of transforming discarded items into new, desirable products. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Recycled Plastic Furniture Designs](https://www.trendhunter.com/trends/bristol-plastic-factory.md) - [Upcycled Leather Wallet Capsules](https://www.trendhunter.com/trends/upcycled-leather-wallet.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Upcycled Delivery Uniform Bags](https://www.trendhunter.com/trends/dhl-and-subject.md)