Photographer Justin Bettman teamed up with stylist Gozde Eker to create upcycled rooms from discarded objects found throughout the streets of New York. This project is titled 'Set in the Street,' which is fitting because the rooms are recreated in the streets of New York.
The two artists create scenes of living rooms, bedrooms and kitchens that are entirely made up of randomly found objects. When the images are photographed Bettman takes two images. The first is a close-up shot of the scene that makes it look as though the picture was taken in an actual house. The second picture reveals a wider view that shows the backdrop is merely a backdrop placed in the middle of the concrete jungle that is New York.
The idea for this project was to show people that it is possible to create a private world set in public place using discarded items. The upcycled rooms create an entirely false reality.