# Upcycled Protein Shakes REBBL Protein Shakes Use Upcycled Certified Non-GMO Barley By Laura McQuarrie | Published 2024-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/upcycled-protein-shake References: [investorsobserver](https://www.investorsobserver.com/news/qm-pr/7811219186823277) & [rebbl](https://rebbl.com/)  Active individuals who are looking for a simple way to refuel and replenish on the go have their pick of many protein-packed beverages, and [REBBL](https://www.trendhunter.com/trends/functional-beverages1) Protein Shakes set themselves apart as first-of-their-kind upcycled protein shakes. These protein shakes are available in flavorful varieties like Milk Chocolate, Vanilla and Cookies & Creme, all of which feature silky smooth coconut milk. These upcycled protein beverages make the most of a proprietary protein blend made with certified upcycled non-GMO barley with 26 grams of protein and just four grams of sugar. As the [plant-powered beverage](https://www.trendhunter.com/trends/elmhurst-clean-protein) brand says, "By using upcycled ingredients, REBBL's innovative protein blend helps reduce greenhouse gas emissions produced by food waste and creates a lower carbon footprint than other proteins available in the market at this scale." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 62% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Protein Shakes:** Innovative take on protein beverages utilizing upcycled non-GMO barley for sustainable nutrition. - **Plant-powered Protein Blends:** Exploring plant-based protein blends to reduce food waste and lower carbon footprint in the beverage industry. - **Proprietary Protein Formulations:** Development of proprietary protein formulations using upcycled ingredients for eco-friendly protein shakes. ### Sectors Adopting This - **Health and Wellness:** Health and wellness industry can leverage upcycled protein shakes to cater to environmentally conscious consumers seeking sustainable nutrition. - **Food and Beverage:** Food and beverage sector has opportunities for innovation through plant-powered protein blends for a more sustainable product lineup. - **Sustainable Packaging:** Sustainable packaging industry can collaborate with protein shake brands to offer eco-friendly packaging solutions aligning with upcycling principles. ## Related on Trend Hunter - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Upcycled Sports Nutrition Powders](https://www.trendhunter.com/trends/sports-nutrition-powder.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Upcycled Oat Proteins](https://www.trendhunter.com/trends/oatgold.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md)