# Upcycled Low-Alcohol Beverages Ditto Boasts Sparkling Wine in an Aesthetically Pleasing Can By Kalin Ned | Published 2022-01-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/upcycled-lowalcohol-beverage References: [drinkditto](http://www.drinkditto.com)  In the upcycled low-alcohol beverage category, Ditto captures the attention of consumers with its pop of color and design-forward packaging. Its star product is made entirely from upcycled grapes. During the pandemic, two childhood best friends—Jake and G.A.—entered a collaboration with a winemaker in Beaujolais and a winery in Napa. Their aim was to experiment with Piquettes which is "an [ancient style of wine](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) that dates back to ancient Greek and Roman times." Eventually, they arrived at a tasty upcycled low-alcohol beverage that utilized all-natural botanical extracts and real fruit juice. At only 70 calories, zero grams of sugar, and 5% ABV, Ditto's [Piquette Spritz](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) is a light and refreshing drink that is blended with juicy red raspberries, a hint of zesty lemon juice, and botanicals. Image Credit: Ditto ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycling in Beverages:** The upcycing trend in the bevarage industry provides an opportunity for businesses to make use of waste materials and create sustainable products that appeal to eco-conscious consumers. - **Low-alcohol Beverages:** Low-alcohol beverages present an opportunity for businesses to create lighter and healthier options for consumers who are looking to reduce their alcohol intake. - **Design-forward Packaging:** Design-forward packaging is a way for businesses to stand out in crowded markets and appeal to consumers who appreciate aesthetically pleasing products. ### Who This Affects Most - **Wine Industry:** The wine industry has an opportunity to innovate and create upcycled low-alcohol beverages that appeal to consumers looking for sustainable and health-conscious options. - **Beverage Industry:** The beverage industry has an opportunity to develop more low-alcohol and upcycled products to appeal to consumers who want healthier and eco-friendly options. - **Packaging Industry:** The packaging industry has an opportunity to develop more sustainable and design-forward packaging solutions for businesses looking to appeal to eco-conscious consumers. ## Related on Trend Hunter - [Upcycled Pomace Piquettes](https://www.trendhunter.com/trends/wild-arc-farms-piquette.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Upcycled Grape Drinks](https://www.trendhunter.com/trends/verjus.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md)