# Upcycled Leather Collections Lamborghini Teams Up with Cartiera for an 'Upcycled Leather Project' By Caitlyn Fernandez | Published 2022-01-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/upcycled-leather-project References: [lamborghini](https://www.lamborghini.com/en-en/news/new-lamborghini-upcycled-leather-collection-with-cartiera) & [lamborghinistore](https://www.lamborghinistore.com/us/upcycled-leather-project/) Lamborghini is a brand known for its sleek and quality cars and has looked towards more sustainable efforts with projects like the 'Upcycled Leather Project.' In collaboration with Cartiera, an ethical fashion brand that produces high-quality Italian leather goods, Lamborghini's project takes leftover materials from its car production to create various luxury accessories for consumers to purchase. According to the website, the collection includes "a tote bag, a cellphone case, a keychain, and a paper holder—all enriched with the detail of the iconic [Automobili Lamborghini](https://www.trendhunter.com/trends/automobili-lamborghini-x-casetify-collection) shield." This is another project the car brand has taken on to give excess material a second life, reducing production waste to support a more sustainable environment and outlook. Car fanatics can purchase the collection in-store at the Lamborghini flagship store in Sant'Agata Bolognese, select Lamborghini dealerships worldwide, and the Lamborghini online store. Image Credit: Lamborghini, Cartiera ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Upcycled Leather Collection is an example of how luxury fashion brands are incorporating sustainable practices in their production process. - **Circular Economy:** The Upcycled Leather Project demonstrates a circular economy approach of utilizing leftover materials for creating new products. - **Brand Collaboration:** Collaboration between Lamborghini and Cartiera highlights the trend of brands teaming up to offer unique and sustainable products. ### Industries Being Reshaped - **Luxury Goods:** The Upcycled Leather Collection is a unique addition to the luxury goods industry and demonstrates that luxury brands can be sustainable without compromising quality. - **Automotive Industry:** Lamborghini's Upcycled Leather Project could potentially pave the way for other automotive industries to follow suit in reducing their waste and promoting sustainability. - **Fashion Industry:** Collaborations such as the Upcycled Leather Project showcase how the fashion industry can incorporate sustainable practices in their model and offer consumers choices that are both stylish and environmentally responsible. ## Related on Trend Hunter - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Celebratory Supercar Smartphone Cases](https://www.trendhunter.com/trends/automobili-lamborghini-x-casetify-collection.md) - [Upcycled Leather Wallet Capsules](https://www.trendhunter.com/trends/upcycled-leather-wallet.md) - [Luxury Auto-Branded Footwear Collections](https://www.trendhunter.com/trends/luxury-autobranded.md) - [Luxe Recycled Leather Luggage](https://www.trendhunter.com/trends/urban-eco-collection-rl-line.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md) - [Upcycled Aircraft Capsules](https://www.trendhunter.com/trends/emirates-4.md)