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# Sustainable Luxury Toys
These Upcycled Fabric Dolls are Charming and Artfully Crafted

By Jana Pijak | Published 2014-12-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/upcycled-fabric-dolls
References: [coolhunting](http://www.coolhunting.com/design/ruby-ruth-dolls.php) & [rubyruthonline](http://www.rubyruthonline.com/)

Ruby Ruth Dolls is a sustainable toy range that specializes in [upcycled fabric dolls](https://www.trendhunter.com/trends/remake-by-burberry). Created by Jenny Mustill, the charming dolls are not only eco-friendly but are also luxe thanks to her use of expensive materials. Using recycled luxury fabrics, Jenny creates [artful toys](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva) that will appeal to fans of contemporary design.

The English toy creator has a long history in the art industry and has spent a few years working for artist Damian Hirst. Her contemporary art background translates through her upcycled fabric doll designs, toys that boast a [whimsical aesthetic](https://www.trendhunter.com/trends/wicked-for-good). Resembling something out of a children's story book or Tim Burton film, the luxe toys have already gained a fan following.

The charming dolls are made with stripe and polka-dot patterned fabrics and feature facial features that are made with colorful, wooden buttons.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 71% | Activity: 39% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Upcycled Fabric Toys:** The trend of upcycled fabric toys presents an opportunity for innovative design and sustainable manufacturing practices.
- **Luxury Sustainable Toys:** The trend of luxury sustainable toys showcases the potential for blending eco-friendly materials with high-end aesthetics.
- **Artful Toy Designs:** The trend of artful toy designs opens doors for creative expression and unique storytelling through toys.

### Sectors Adopting This

- **Sustainable Toy Manufacturing:** The sustainable toy manufacturing industry can leverage upcycled fabrics and eco-friendly materials to create innovative and eco-conscious toy products.
- **Children's Luxury Goods:** The children's luxury goods industry can explore the market for high-end, artfully crafted toys that appeal to design-conscious parents and gift givers.
- **Art-based Toy Brands:** The art-based toy brands industry has an opportunity to combine artistic elements with toy design, creating unique and whimsical toys that cater to collectors and art enthusiasts.

## Related on Trend Hunter

- [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md)
- [Collectable Sculptural Doll Collections](https://www.trendhunter.com/trends/inedible-doll.md)
- [Eco-Friendly Surprise Toys](https://www.trendhunter.com/trends/lol-surprise-dolls.md)
- [Recycled Maritime Waste Toys](https://www.trendhunter.com/trends/dantoys-blue-marine-toys.md)
- [Recycled Rice Husk Toys](https://www.trendhunter.com/trends/modular-toy-game.md)
- [Intricately Handcrafted Animal Toys](https://www.trendhunter.com/trends/lulu-the-lamb.md)
- [Hard-Wearing Sustainable Dog Toys](https://www.trendhunter.com/trends/beco-pet.md)
- [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md)
- [Timber Tech-Packed Dolls](https://www.trendhunter.com/trends/teenage-engineering-wooden-dolls.md)
