# Upcycled Couture The Baroque Creations of Ziad Ghanem By TopDog | Published 2009-09-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/upcycled-couture References: [greenprophet](http://www.greenprophet.com/2009/09/24/12135/ziad-ghanem-recycled-couture/) & [ziadghanem](http://www.ziadghanem.co.uk/) The urge to present designs with instant shock value is in Ziad Ghanem’s blood as proven by his latest line Maiden Britain, a [collaboration with graphic artist Robert Boon](https://www.trendhunter.com/trends/bach-mai). Some of Ghanem’s latest [eco-aware concepts](https://www.trendhunter.com/trends/regeneration-nation) were featured at London Fashion Week. 100% of the materials used in Lebanese fashion designer Ziad Ghanem’s baroque creations are [recycled fabrics](https://www.trendhunter.com/trends/amber-valletta-x-triarchy). Several designer brands can be found within just one of his garments. Throughout his career he has maintained focus on environmental and ethical concerns which are revealed in his work. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Ziad Ghanem's focus on using recycled fabrics presents an opportunity for the fashion industry to adopt more sustainable practices. - **Upcycling:** Ghanem's use of several designer brands in one garment showcases the potential for upcycling to create unique and eco-friendly pieces. - **Collaborative Design:** The partnership between Ghanem and graphic artist Robert Boon highlights the potential for cross-disciplinary collaborations in the fashion industry. ### Where This Applies - **Fashion:** Fashion industry professionals can look to Ghanem's sustainable and upcycling practices to create new revenue streams. - **Textile Recycling:** Ghanem's use of recycled fabrics in his designs highlights opportunities for growth in the textile recycling industry. - **Graphic Design:** The collaboration with graphic artist Robert Boon opens up potential for fashion and graphic design industries to partner on creative projects. ## Related on Trend Hunter - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Ramadan-Ready Upcycled Apparel](https://www.trendhunter.com/trends/stella-mccartney-6.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Eco-Minded Bridal Styles](https://www.trendhunter.com/trends/eastman.md)