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# Recyclable Eyeshadow Palettes
The Upcycle Eyeshadow Palette Has No Metal Hinges & Pop-Out Pans

By Laura McQuarrie | Published 2021-07-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/upcycle-eyeshadow-palette
References: [teenvogue](https://www.teenvogue.com/story/best-new-beauty-products-july-2021) & [pytbeauty](https://pytbeauty.com/products/upcycle-eyeshadow-palette-warm-lit-nude)

PYT's first-ever [mono-plastic recyclable palette](https://www.trendhunter.com/trends/aora-mexico) is the Upcycle Eyeshadow Palette and it boasts a design that's free from metal hinges and metal pans that pop out for easy recycling. The packaging itself is made with 15% recycled plastic and at the end of its useful life, the packaging has holes in the back so that the pans can be popped out. Where possible, the product can also be recycled in [Credo](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick) stores via the Pact Collective program.

The [eyeshadow palette](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) shares a range of natural colors with matte and shimmer finishes that are easy to blend and flattering for all skin tones. The hypoallergenic, non-irritating eyeshadows are infused with Vitamin E and sunflower seed oil, plus the vegan and cruelty-free formulas are made without harsh chemicals, talc, silicone, parabens and phthalates.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 47% | Activity: 33% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Beauty Packaging:** The rise of sustainable beauty products is prompting the demand for eco-friendly packaging solutions that prioritize recycling and waste reduction.
- **Clean Beauty Products:** The increasing interest in clean beauty products is driving cosmetics brands to invest in natural and safe ingredients that are free from harsh chemicals and allergens.
- **Circular Beauty Economy:** The shift towards a circular beauty economy is creating opportunities for innovation in product and packaging design that prioritize recyclability and waste reduction.

### Who This Affects Most

- **Beauty and Personal Care:** The beauty and personal care industry is being disrupted by environmentally-friendly brands and products that cater to conscious consumers.
- **Retail and Consumer Goods:** The retail and consumer goods industry is seeing a shift towards sustainable and eco-friendly practices, including product and packaging design.
- **Waste Management and Recycling:** The waste management and recycling industry is experiencing opportunities for innovation in handling and processing recyclable materials from beauty products and packaging.

## Related on Trend Hunter

- [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md)
- [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md)
- [Recyclable Resin Beauty Compacts](https://www.trendhunter.com/trends/suqqu.md)
- [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md)
- [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md)
- [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md)
- [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md)
- [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md)
- [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md)
