# Vitamin-Enriched Protein Waters The Upbeat Drinks Spring Water Beverages are Low in Sugar By Michael Hemsworth | Published 2018-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/upbeat-drinks References: [foodbev](https://www.foodbev.com/news/upbeat-drinks-unveils-flavoured-water-beverages-with-protein/) & [upbeatdrinks](https://www.upbeatdrinks.com) The new Upbeat Drinks spring water beverages are a functional lineup of refreshments that will provide consumers with a way to maintain optimal health without the need for traditional supplements. The drinks are each formulated to be low in sugar and contain [12 grams of whey protein per serving](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of) along with a series of essential vitamins to make them an optimized way to hydrate throughout the day. The beverages come in two flavor varieties including 'Summer Lemon' and 'Blueberry & Raspberry,' and are sure to be a hit with consumers who ascribe to [high-protein diet plans](https://www.trendhunter.com/trends/nxtup-high-protein-soda). The new Upbeat Drinks spring water beverages lineup are available for purchase in the UK and come as part of a wider movement towards functional consumer food products to satisfy growing demand for edible efficiency. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** The trend of functional beverages presents an opportunity to develop vitamin-enriched protein waters as a healthier alternative to traditional supplements. - **High-protein Diet:** The growing popularity of high-protein diets creates an opportunity to market the Upbeat Drinks spring water beverages as an ideal choice for health-conscious individuals. - **Edible Efficiency:** The demand for edible efficiency drives the development of convenient and nutritious options like the Upbeat Drinks spring water beverages. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the functional beverage trend by producing vitamin-enriched protein waters to meet consumer demand. - **Health and Wellness Industry:** The health and wellness industry can incorporate the Upbeat Drinks spring water beverages into their product offerings to cater to the high-protein diet trend. - **Food Technology Industry:** The food technology industry can innovate and create more efficient ways to deliver essential vitamins and protein, as demonstrated by Upbeat Drinks' formulation. ## Related on Trend Hunter - [Sour Protein-Rich Refreshments](https://www.trendhunter.com/trends/protein-energy-drink.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md) - [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [flavorful protein water lines](https://www.trendhunter.com/trends/protein-water-line.md)