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# Luxury Ashtray
Gold 'Up Yours' Ashtray

By Djemal | Published 2008-01-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/up-yours-ashtray
References: [mocoloco](http://www.mocoloco.com/) & [jeanmarcgady](http://www.jeanmarcgady.com/about_us.html)

While other designers may shy away from tackling the controversial subject of smoking, Jean-Marc Gady has introduced a range of new finishes to his 'Up Yours' (La Chose) ceramic ashtray. The two-fingered ashtray holds a cigarette with the same poise of a seasoned smoker and quite unequivocally states 'up yours' to the non-smoking establishment.

The new ceramic range builds on the previous design by adding new finishes: gold, platinum, black and orange. The stunning objects would grace any social gathering, and also make a aggressive political statement. The French designer Jean-Marc (Founder and Director of the Jean-Marc Gady Interior and Product Design Creative Agency) is mostly dedicated to the luxury world and designs for brand names such as Louis Vuitton, [Moet & Chandon](https://www.trendhunter.com/trends/cravan-cocktail-bar), Apple computers, [Baccarat](https://www.trendhunter.com/trends/baccarat-x-harry-nuriev) and [Christofle](https://www.trendhunter.com/trends/arcade-maia).

Prices? Well, the Gold version comes in at around $125; Platinum at $80; while the best of the rest at around $55. It's almost a shame of deposit anything in these luxury designs, let alone the ash of cigarettes, so buyers may decide to come up with other uses for these sleek ashtrays instead.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 48% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Ceramic Ashtray Finishes:** Disruptive innovation opportunity: Explore new finishes for ceramic ashtrays to create unique and luxurious smoking accessories.
- **Luxury Design Statements:** Disruptive innovation opportunity: Create luxury and politically charged design objects that make bold statements.
- **Repurposing Luxury Items:** Disruptive innovation opportunity: Encourage customers to find alternative uses for luxury ashtrays, expanding their value beyond traditional function.

### Industries Being Reshaped

- **Interior and Product Design:** Disruptive innovation opportunity: Collaborate with luxury designers to create innovative and visually striking products for brands in the luxury industry.
- **Smoking Accessories:** Disruptive innovation opportunity: Develop unique and stylish smoking accessories that cater to the luxury market.
- **Luxury Goods and Lifestyle:** Disruptive innovation opportunity: Create innovative and provocative luxury goods that represent a lifestyle and make social statements.

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