# Hair-Raising Updos Radical Sky-High Hair for 'Up to You' in Vogue Nippon By Marissa Liu | Published 2009-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/up-to-you-in-vogue-nippon References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/vogue-nippon-january-julia-kamila-sharan-by-daniel-jackson/) & [vogue.co.jp](http://www.vogue.co.jp/) The beauty editorial ‘Up to You’ in [Vogue](https://www.trendhunter.com/trends/nft-collection2) Nippon highlights [sky-high hair styles](https://www.trendhunter.com/trends/main-character-hair) by stylist Didier Malife. The creative coifs are captured by Daniel Jackson in both color and black and white. Model trio Julia Hagstrom, Kamila Filipcikova and Sharan Kavjan all look stunning with their two-toned updos. Makeup artist Gucci Westman added [strong brows and extended cat-eyes](https://www.trendhunter.com/trends/il-pranzo-campaign) to complement the almost Elvira-like hair. ‘Up to You’ can be seen in the January 2010 issue of Vogue Nippon. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sky-high Hair:** Disruptive innovation opportunity: Develop new hair styling products and techniques to achieve extreme heights in hairstyles. - **Two-toned Updos:** Disruptive innovation opportunity: Create innovative hair coloring techniques and products that allow for two-toned updos. - **Elvira-like Hair:** Disruptive innovation opportunity: Design new hair accessories and styling tools to recreate the iconic look of Elvira in modern hairstyles. ### Sectors Adopting This - **Beauty and Haircare:** Disruptive innovation opportunity: Develop and market new products for achieving unique and extravagant hairstyles. - **Fashion and Cosmetics:** Disruptive innovation opportunity: Collaborate with fashion designers and makeup artists to create a unified concept of extreme hairstyles and bold makeup looks. - **Photography and Publishing:** Disruptive innovation opportunity: Explore new ways to capture and showcase avant-garde hairstyles in fashion editorials and magazines. ## Related on Trend Hunter - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Comprehensive Hair Styling Sets](https://www.trendhunter.com/trends/all-around-styling-set.md) - [Ultra-Performing Mousse Sets](https://www.trendhunter.com/trends/designme-x-framar.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md)