# Candid Surfer Inktography The 'Up the Beach' Editorial is All Tatts and Waves By Robyn Currie | Published 2010-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/up-the-beach-editorial References: [inkedmag](http://www.inkedmag.com/fashion/up-the-beach/) It is a new year, and I thought I would start off with some new, fresh trends. So why not hit up an old standby? Here comes a tattooed, sand-loving photoshoot in the form of the Up The Beach editorial. Bringing together the best of all worlds, tattoos and surfing, this shoot features men and women who have tattoos and love the waves. Not to mention that all the models in Inked Magazine's Up The Beach Editorial are pretty easy on the eyes. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Wave Tattoos:** Increased demand for wave tattoos as a symbol of love for the ocean presents opportunities for tattoo artists to create innovative designs. - **Surf Culture Fashion:** Growing interest in surfer style fashion among tattoo enthusiasts creates opportunities for fashion brands to create surf-inspired collections. - **Environmental Advocacy:** Increasing interest in protecting ocean environments among surfing and tattoo communities presents opportunities for companies to develop sustainable products and initiatives. ### Industries Being Reshaped - **Tattoo Artistry:** Tattoo artists can leverage the trend toward wave tattoos to showcase their creativity and develop unique designs for their clients. - **Fashion Industry:** Fashion brands can capitalize on the overlap between the surfer and tattoo communities and develop collections that cater to both audiences. - **Eco-friendly Products:** Companies can appeal to environmentally conscious surfers and tattoo enthusiasts by offering sustainable products and implementing eco-friendly initiatives to protect the ocean. ## Related on Trend Hunter - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Surfing-Focused Books](https://www.trendhunter.com/trends/raymond-pettibon-1.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)