# Shopkeeper Portraits Dylan Collard Captures His Neighbors in the 'Up My Street' Series By Meghan Young | Published 2011-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/up-my-street References: [behance.net](http://www.behance.net/gallery/Up-My-Street/1280537) & [dylancollard](http://www.dylancollard.com) One of the 10 Commandments happens to be "Love thy neighbor," and that doesn't just refer to your actual neighbor, but also to the people who surround you on a daily basis; take the Up My Street photo spread as an example. It is a [portrait series](https://www.trendhunter.com/trends/sonic-editions) of [shopkeepers who work](https://www.trendhunter.com/trends/end-and-cp-company) in the photographer's home area. Having passed them every evening for six years, he decided to capture them amid their livelihood. Shot by London-based photographer Dylan Collard, the Up My Street photo series is simple yet poignant. Collard has managed to keep a dramatically dark set for each image taken thus far in the ongoing project. I even like that he has consistently used a [red light accent](https://www.trendhunter.com/trends/profiles-in-color) that gently caresses the scene as well as the subject. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Neighborhood Portraits:** There's a trend of capturing everyday people in their work environment, offering a more intimate look into the community. - **Dark and Dramatic Photography:** Photographers are experimenting with lighting and tone to create striking portraits that evoke emotion and mood. - **Ongoing Photo Series:** Photographers are pushing boundaries by turning their projects into long-term, evolving series that capture the evolution of people and places over time. ### Who This Affects Most - **Photography:** Innovation opportunities include experimenting with lighting, angles, and subjects to tell unique stories and authentically capture communities. - **Small Business:** Shopkeeper portraits can help small businesses build brand awareness and foster community connections through authentic storytelling. - **Marketing and Advertising:** Companies looking to appeal to local audiences can use shopkeeper portraits to create relatable and emotional advertising campaigns. ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Limited Humorous Art Prints](https://www.trendhunter.com/trends/david-shrigley-1.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md)