# Posh Perfume Editorials The Vogue Paris Up In The Air Photoshoot Displays Upscale Fragrances By Jordy E | Published 2014-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/up-in-the-air References: [bloglovin](http://www.bloglovin.com/viewer?post=3293169901&group=0&frame_type=a&blog=256484&frame=1&click=0&user=0) & [vogue.fr](http://www.vogue.fr) The Vogue Paris Up In The Air photoshoot displays a series of high end fragrances by way of model Magdalena Frackowiak. In the pictures taken by photographer Giampaolo Sgura, Frackowiak held oversize bottles of perfume, highlighting the fragrances as well as the brands associated with each scent. Showcased in the Up In The Air series are beauty products from the likes of Givenchy, Chloe, [Burberry](https://www.trendhunter.com/trends/london-commute), [Bottega Venta](https://www.trendhunter.com/trends/luxury-fragrance1) and [Yves Saint Laurent](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume). While the luxury brands have numerous fragrance lines, individual aromas were selected from each of the high end fashion houses. Stylist Celia Azoulay paired the glass bottles with trench coats, fur jackets, thin black tights, oxford shirts and black ties, displaying looks that best match the feminine smells. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Fragrance Advertising:** Disruptive innovation opportunities include creating immersive online experiences and personalized scent recommendations to target affluent consumers. - **Fashion-perfume Partnerships:** Disruptive innovation opportunities include collaborations between fashion designers and perfume brands to create unique scent collections that cater to the fashion-conscious consumer. - **Fragrance Branding Through Editorial Photography:** Disruptive innovation opportunities include using high-quality editorial photography to tell stories and evoke emotions, creating a strong brand identity for fragrances. ### Industries Being Reshaped - **Perfume:** Disruptive innovation opportunities include incorporating innovative packaging designs and sustainable manufacturing practices to attract eco-conscious consumers. - **Fashion:** Disruptive innovation opportunities include integrating scent-enhancing technologies into clothing and accessories, creating a new sensory experience for fashion consumers. - **Luxury Goods:** Disruptive innovation opportunities include leveraging advanced digital marketing strategies and online platforms to reach global audiences and increase brand awareness. ## Related on Trend Hunter - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Wanderlust Fragrance Ranges](https://www.trendhunter.com/trends/adventures-elegance-collection.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Spring Fragrance Lines](https://www.trendhunter.com/trends/gisadas-luxury-line.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md)