# Untooned 'Up' Houses 'Up Up and Away' by Niccolo Picazo Imagines What a Real 'Up' House Looks Like By Marissa Brassfield | Published 2010-02-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/up-house References: [behance.net](http://www.behance.net/Gallery/Up-Up-and-Away/429386) & [iamsupernicko.co.cc](http://www.iamsupernicko.co.cc/) If you loved the [Pixar](https://www.trendhunter.com/trends/pixar-place-hotel) film 'Up,' you'll love the untooned 'Up' house by Niccolo Picazo above. This digital photo manipulation imagines what a real-life version of that balloon-suspended abode would look like. Just like in the movie, the house sits precariously [atop a cliff](https://www.trendhunter.com/trends/casa-yuri). The little Boy Scout is nowhere to be found, though. See more images of this amazing 'Up' house render by Niccolo Picazo above. **Implications** - As North Americans continue to recover from harsh economic times, there's a large consumer demand for escapist distractions that will alleviate the public's minds from their financial predicaments. Movies and artwork are two sources of distractions that are fairing exceedingly well. Corporations can use both movies and artwork with escapist elements as marketing tools that will appeal to the general public's emotions. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Escapist Artwork:** Artwork with escapist elements is becoming increasingly popular as consumers demand distractions from harsh economic times. - **Digital Photo Manipulation:** Digital artists are using photo manipulation to bring fantasy to life, such as imagining what a real-life version of the balloon-suspended 'Up' house would look like. - **Nostalgia Marketing:** Corporations can use nostalgic elements from popular movies like 'Up' as marketing tools that appeal to consumers' emotions and desire for escapist distractions. ### Where This Applies - **Film:** Movies with escapist elements like 'Up' will continue to be popular among consumers seeking distractions from harsh economic times. - **Digital Art:** The use of photo manipulation and digital art to bring fantasy to life is a growing industry and offers opportunities for disruptive innovation. - **Marketing:** Nostalgia marketing, using elements from popular movies like 'Up', can be a successful tool for corporations looking to appeal to consumers' emotional needs and desires for escapist distractions. ## Related on Trend Hunter - [Animate Movie Vacation Rentals](https://www.trendhunter.com/trends/inside-out-airbnb.md) - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [Whimsical Home Tours](https://www.trendhunter.com/trends/the-pillsbury-doughboy.md) - [Whimsical Futuristic Home Designs](https://www.trendhunter.com/trends/yoohome.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Mountaintop Cantilevered Residences](https://www.trendhunter.com/trends/levitae-house.md) - [Animated Film Experiences](https://www.trendhunter.com/trends/airbnb-smurf-experience.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Film-Inspired Bright Doll Houses](https://www.trendhunter.com/trends/mini-mojo-dojo-casa-house.md)