# Reincarnated Fur Coats These Neozoon Art Installations Breathe Life into Slaughtered Animals By Arianne Persaud | Published 2011-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/up-cycled-fur-coat-art References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/neozoon) & [neozoon.org](http://www.neozoon.org/) The all female fashion collective Neozoon specializes in the relocation of wild animals, namely the deconstruction of [used fur coats](https://www.trendhunter.com/trends/yves-salomon) into the likenesses of animals strategically placed in areas where the animals might have been alive at one time. This form of [upcycled art](https://www.trendhunter.com/trends/coachtopia-1) by Neozoon aims to reintroduce animals that were driven off by [urban sprawl](https://www.trendhunter.com/trends/highwood-installation). Their installations have gained increasing popularity with people. Hopefully the eerie presence of these animals will also be a chilling reminder of the reality of the fur industry and human-animal relationships in general. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Upcycling:** Opportunity for businesses to explore sustainable upcycling practices, turning waste materials into valuable products. - **Art as Activism:** Businesses can leverage art as a powerful medium for social and environmental activism, raising awareness and inspiring change. - **Urban Wildlife Conservation:** Innovation opportunities for businesses to contribute to the conservation and protection of urban wildlife habitats. ### Where This Applies - **Fashion:** Fashion industry can embrace upcycling techniques and create sustainable fashion products. - **Art:** Opportunities for businesses in the art industry to collaborate with artists and create impactful installations that raise awareness on important issues. - **Conservation:** Conservation organizations and initiatives can focus on protecting and preserving urban wildlife ecosystems and habitats. ## Related on Trend Hunter - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Dynamic Public Artwork Installations](https://www.trendhunter.com/trends/born-to-be-wild-1.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md)