# Pleated Fashion Knits Simone Shailes for TopShop By TrendHead | Published 2008-11-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/up-coming-fashion-knits-by-simone-shailes References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=1453&PageNum=1) [TopShop](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) is a glorious fashion heaven for many shopaholics on the high street, but to design for ‘the worlds largest fashion store’ is an absolute dream for a young designer graduate starting out in today's uncertain fashion industry. For Simone Shailes, however, it is a dream come true. In an interview with Dazed Digital, the designer talks about how she landed a great business deal with TopShop who approached her about reproducing her MA graduate collection. The knitwear designer graduated from [Central Saint Martins MA](https://www.trendhunter.com/trends/mall-of-the-year) this year and has already ensured a scholarship at Chloé and the L’Oreal Professionnel Fashion Design award, so she is well on her way. And with brilliant publicity in the like of Dazed, I think her [chunky knitwear](https://www.trendhunter.com/trends/arty-knitwear) is well worth mentioning. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Chunky Knitwear:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for chunky knitwear that appeal to conscious consumers. - **Fashion Collaboration:** Disruptive innovation opportunity: Create digital platforms that facilitate partnerships between fashion graduates and established brands for collaborative collections. - **High Street Fashion:** Disruptive innovation opportunity: Integrate technology and augmented reality into physical stores to create engaging and interactive shopping experiences for high street fashion consumers. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Implement 3D printing technology for faster and more efficient production of fashion designs. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop automated knitting machines to increase productivity and customization capabilities in textile manufacturing. - **Retail Technology:** Disruptive innovation opportunity: Utilize artificial intelligence and machine learning to personalize online shopping experiences in the high street fashion industry. ## Related on Trend Hunter - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Accessory Brand London Expansions](https://www.trendhunter.com/trends/topologie.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Elevated Seasonal Knitwear](https://www.trendhunter.com/trends/wool-knit.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)