# Inclusively Formulated Foundations UOMA Beauty's Makeup Caters to All Skin Types with "Skin Kins" By Laura McQuarrie | Published 2019-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uoma-beauty References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products) & [uomabeauty](https://uomabeauty.com/) UOMA Beauty is set to make its debut as an [inclusive beauty brand](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) that's set on sharing barrier-breaking products for all consumers. While many cosmetic brands are now committing to creating or expanding their available shade selection, mostly with darker tones, UOMA Beauty is going above and beyond this when it comes to catering to [different skin types](https://www.trendhunter.com/trends/about-face-1). The brand's [Weightless Hydrating Foundation](https://www.trendhunter.com/trends/no-makeup-makeup) is set to be launched in an astonishing 51 shades, which feature six unique Skin Kins, or active ingredient combinations that address the major skincare issues for different skin color groups. Naturally, those with fair skin tend to experience hypersensitivity and redness, while those with dark skin may experience the opposite concerns, such as hyperpigmentation and dullness. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Beauty Brands:** Opportunities for creating beauty brands that prioritize inclusivity by offering a wide range of shades and products for different skin types. - **Expanded Shade Selection:** Potential for cosmetic brands to expand their shade selection to cater to a diverse customer base and address specific skincare concerns. - **Skincare-infused Makeup:** Innovation in the cosmetic industry by incorporating active ingredient combinations in makeup products that address specific skincare issues. ### Who This Affects Most - **Cosmetics:** Opportunities for cosmetic brands to disrupt the industry by creating inclusive beauty products with expanded shade ranges and skincare benefits. - **Beauty Retail:** Potential for disruptors in the beauty retail industry to offer a diverse range of inclusive beauty products that cater to different skin types and concerns. - **Skincare:** Innovation opportunities for skincare brands to collaborate with cosmetic companies and develop skincare-infused makeup products targeting specific skin issues. ## Related on Trend Hunter - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Inclusive Makeup Sets](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set.md) - [Expanded Skin Tint Ranges](https://www.trendhunter.com/trends/live-tinted-expands.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md)