# Gen Z Concept Stores UO Insiders Insights Informed the UO x Glendale Store Experience By Laura McQuarrie | Published 2025-11-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/uo-x-glendale References: [finance.yahoo](https://finance.yahoo.com/news/urban-outfitters-unveils-store-concept-130000715.html) & [urbanoutfitters](http://www.urbanoutfitters.com/)  The newly opened UO x Glendale location reflects [Urban Outfitters'](https://www.trendhunter.com/trends/uo-haul) brand-new store concept and retail environment, built on insights from UO Insiders, the brand's engaged community [Gen Z](https://www.trendhunter.com/trends/shift-happens) shoppers. This brighter, modern, flexible store design recognizes that 72% of Gen Z consumers are shopping in malls, and that this demographic loves personalization—be it in the form of scarves, charms, accessories and more. This new store experience makes the most of modular and responsive fixtures so that merchandising can shift with consumer demands and the seasons. "This new format gives us the freedom to shape our stores around our customers, their lifestyle, and the moments that matter most to them," said Shea Jensen, President of Urban Outfitters. Urban Outfitters' new store experience will expand to three stores by the end of 2025. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 85% | Activity: 78% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Related on Trend Hunter - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Shareable Wishlist Templates](https://www.trendhunter.com/trends/urban-outfitters-and-canva.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Gen Z Dorm Makeovers](https://www.trendhunter.com/trends/dream-dorm-makeover-contest.md) - [Remixed Artist-Designed Logos](https://www.trendhunter.com/trends/artist-logo-remix.md) - [College Gameday Campaigns](https://www.trendhunter.com/trends/urban-outfitters-good-game.md) - [Gen-Z-Forward Coffee Apparel](https://www.trendhunter.com/trends/urban-outfitters-x-dunkin.md)