# Sustainable Corporate Gifting Solutions Unwrapit is a Canadian Online Gifting Platform By Elena Rahman | Published 2021-10-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unwrapit References: [unwrapit](https://www.unwrapit.com/)  Unwrapit is a sustainable corporate gifting company. The Canadian tech startup aims to reduce the environmental impact of the corporate gift industry, which is projected to become a $306 Billion industry by 2024. Many gifts of this kind are destined for a landfill. Unwrapit is an [online gifting platform](https://www.trendhunter.com/trends/digital-gifting-platform) that helps companies maintain meaningful connections with employees. It created a paradigm for corporate gifting experiences by offering relationship-building opportunities in the form of unique gift cards, subscriptions, and more. The brand provides 100 experiential, digital, and charitable offerings. Employees receive their gifts virtually via a gift portal. Some contributing suppliers include [Airbnb](https://www.trendhunter.com/trends/ai-search-tools) and One Tree planted. The platform also allows customers to donate to over 1.8M charities across North America. Image Credit: Unwrapit ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Sustainable Corporate Gifting:** There is an opportunity for companies to adopt sustainable practices in their corporate gift-giving, through the use of eco-friendly materials and digital experiences. - **Online Gifting Platforms:** The rise of online gifting platforms presents an opportunity for startups to offer a new way to give gifts and connect with employees and customers. - **Charitable Gift-giving:** There is a growing trend towards charitable giving, providing companies with an opportunity to align their brand with important causes and create positive social impact. ### Who This Affects Most - **Corporate Gifting:** The corporate gifting industry could benefit from more sustainable and meaningful gift-giving practices, as well as innovative platforms and technologies to enhance the gifting experience. - **E-commerce:** Online gifting platforms present an opportunity for the e-commerce industry to offer a new kind of product and service, with the added benefit of sustainable and charitable options. - **Charitable Organizations:** Charities and non-profits can benefit from partnerships with companies offering charitable gifting options, as they can receive donations and exposure to new audiences. ## Related on Trend Hunter - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Corporate Gift Basket Ranges](https://www.trendhunter.com/trends/canadas-gift-baskets.md) - [Experiential Corporate Gift Boxes](https://www.trendhunter.com/trends/corporate-gift-boxes.md) - [Multi-Brand Digital Gift Cards](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md) - [Personalized Gifting Platforms](https://www.trendhunter.com/trends/oremi.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md)