# Crowdsourced Gift Card Platforms Raise Lets Consumers Resell Unwanted Gift Cards By M | Published 2016-06-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unwanted-gift-card References: [inc](http://www.inc.com/zoe-henry/raise-acquires-slide-expands-to-new-york.html) & [raise](https://www.raise.com/buy-gift-cards) Raise is an online platform that makes use of unwanted gift cards by allowing consumers to resell them in a crowdsourced atmosphere. The service offers a way to exchange or gain a monetary profit on a card to a store that would otherwise go unused, but might be valuable to a fellow consumer. Gift cards are a popular purchase item for many consumers that are unsure of what to gift someone. Yet the store credit can go unused if the receiver is uninterested in the brand -- and many gift cards cannot be returned. Raise offers a solution by allowing consumers to sell to other shoppers their unwanted cards with a discounted rate. The cards can also be resold to the companies. The platform tracks buying and selling habits, tracking which company cards are often being resold. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Gift Card Marketplaces:** Online platforms that enable consumers to sell unwanted gift cards in exchange for a monetary profit are disrupting the traditional gift card market. - **Data-driven Gift Card Sales:** Gift card marketplaces that track consumer buying and selling habits are disrupting traditional methods of gift card distribution and sales. - **Personalized Gift Card Recommendation Systems:** Platforms that use AI and machine learning to provide personalized gift card recommendations based on buyer and receiver preferences are disrupting the traditional gift-giving experience. ### Sectors Adopting This - **Retail:** Retail companies can benefit from partnering with gift card marketplaces to resell unused cards and gain insights into consumer buying habits. - **E-commerce:** E-commerce companies can benefit from offering gift cards on marketplaces that enable consumers to resell unwanted cards and generate revenue for the company. - **Financial Technology:** FinTech companies can benefit from integrating with gift card marketplaces to offer innovative payment and redemption methods for consumers. ## Related on Trend Hunter - [Multi-Brand Digital Gift Cards](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards.md) - [Retailer-Backed Reseller Platforms](https://www.trendhunter.com/trends/ikea-preowned.md) - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md) - [AI Resale Apps](https://www.trendhunter.com/trends/croissant-app.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Rapid Refund Platforms](https://www.trendhunter.com/trends/reshop.md) - [Credit Card-Maintaining Platforms](https://www.trendhunter.com/trends/cardsaver-platform.md) - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md)