# Curry-Flavoured Macarons These Unusual Macarons Contain a Spicy, Curry-Inspired Filling By Katherine Pendrill | Published 2016-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unusual-macarons References: [foodbev](http://www.foodbev.com/news/belgian-food-company-launches-curry-flavoured-macarons/) & [pidy](http://www.pidy.com/nl/producten/macaron-spicy-and-curry-assortment) A Belgian food company called 'Pidy' recently launched a line of unusual macarons that contain a [spicy, curry-inspired filling](https://www.trendhunter.com/trends/lays-thaistyle-red-curry). Although the delicate French pastries are usually associated with sweet flavors, Pidy is offering a savory option for adventurous foodies. The new [curry-flavored macarons](https://www.trendhunter.com/trends/raspberry-vanilla-blueberry-macarons) from Pidy put a [South Asian twist](https://www.trendhunter.com/trends/madras-curry) on a classic French dessert. Unlike a traditional macaron, these treats contain a unique filling that delivers a subtle spicy kick. They also have a distinct texture that is light and airy, yet moist and flavorful. In addition to the curry-flavored delicacies, Pidy is also experimenting with other macaroon fillings such as avocado mousse, hummus and even a seafood puree. While the unusual macarons may not appeal to everyone, the treat are perfect for those who tend to prefer savory over sweet. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Savory Desserts:** Disruptive innovation opportunity: Developing more unconventional savory dessert options for adventurous foodies. - **Flavor Experiments:** Disruptive innovation opportunity: Experimenting with new and unique flavor combinations for traditional desserts. - **Alternative Fillings:** Disruptive innovation opportunity: Offering creative and unconventional filling options for common pastries. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Experimenting with new and unusual flavor combinations for traditional food products. - **Bakery:** Disruptive innovation opportunity: Offering unconventional and unique filling options for classic bakery items (such as avocado mousse and seafood puree). - **Catering:** Disruptive innovation opportunity: Creating customized menus that cater to adventurous eaters, including unconventional dessert options like savory macarons. ## Related on Trend Hunter - [Seasonal Pumpkin-Flavored Macarons](https://www.trendhunter.com/trends/pumpkin-macaron.md) - [Savory Curry-Spiced Granolas](https://www.trendhunter.com/trends/sweet-curry-granola.md) - [Globally Inspired Plant-Based Macarons](https://www.trendhunter.com/trends/asmore.md) - [Ketchup-Flavored Macarons](https://www.trendhunter.com/trends/tomacaron.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Macaron Ice Cream Sandwiches](https://www.trendhunter.com/trends/loriginal-macaron-ice-cream.md) - [Aromatic Autumnal Macarons](https://www.trendhunter.com/trends/october-seasonal-macaron-box.md) - [Savory Curry-Filled Donuts](https://www.trendhunter.com/trends/mister-donut-zaku-mocchi-ring-donuts.md) - [Shakeable Masala Curry Fries](https://www.trendhunter.com/trends/masala-mcshaker-fries.md)