# Polished Grunge Styles The UNUSED Fall/Winter 2010 Lookbook Presents an Interesting Outlook By Summer Luu | Published 2010-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unused-fall-winter-2010 References: [hypebeast](http://hypebeast.com/2010/10/unused-2010-fallwinter-lookbook/) & [unused.jp](https://www.unused.jp/) The UNUSED Fall/Winter 2010 lookbook plays with different fashion genres to make up an [eclectic mix of styles](https://www.trendhunter.com/trends/day-3-capsule-2). The lookbook displays a wide range of menswear, ranging from hoodies and washed-out denim to trench coats. Accessories vary from thick-knitted scarves and bow-ties to high-tops. Although the UNUSED Fall/Winter 2010 lookbook may seem overwhelming, the ensembles are still very diverse and definitely hip. **Implications** - A simple palette of mustard yellows, light silver greys and black dominate the UNUSED Fall/Winter 2010 lookbook. The models also don [grungy, long rocker hair](https://www.trendhunter.com/trends/paranoid-fw25) and long beards. Their unruly style looks perfect for the grungy label and the shapeless, hip style of their Fall/Winter 2010 collection. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eclectic Mix of Styles:** This trend presents an opportunity for fashion brands to experiment with different fashion genres and create unique and eye-catching collections. - **Unconventional Accessories:** Brands can capitalize on the popularity of accessories like thick-knitted scarves and bow-ties to offer unconventional and statement-making options for consumers. - **Hip and Grungy Style:** The rise of the grunge aesthetic opens up opportunities for fashion brands to create and promote hip and edgy styles that appeal to the younger generation. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the polished grunge trend to create innovative and trendy collections that resonate with consumers. - **Accessories:** The demand for unique and unconventional accessories creates an opportunity for brands to offer innovative and statement-making options. - **Hair Care:** The popularity of long rocker hair and beards showcased in the lookbook provides an opportunity for hair care brands to develop products and services tailored to this style. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md)