# Film-Unveiled Progressive Fall Menswear A-COLD-WALL* Launches the Untitled Film for FW21 By Amy Duong | Published 2021-01-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/untitled-film References: [hypebeast](https://hypebeast.com/2021/1/a-cold-wall-untitled-fall-winter-2021-film-collection-samuel-ross-london-mens-fashion-week-dr-martens-retrosuperfuture-mackintosh) & [aw21.a-cold-wall](https://aw21.a-cold-wall.com/) A-COLD-WALL* introduces its latest collection for the Fall/Winter 2021 season, showcasing the progressive designs through the Untitled film. The looks are displayed in the film as a soundtrack produced by Kelvin Krash plays in the background. It takes viewers through a whimsical techno sound to something that is more experimental, diving into imagined realms. There is also a theme of surveillance, which is showcased through the use of spotlights and security cameras that zoom in and out of the subjects. The set of the looks are minimal, decorated with rocks and some foilage. Some of the collaborations that are showcased see names such as Mackintosh, Dr. Martens, RETROSUPERFUTURE, and more. The clothing blends tech gear with traditional workwear shapes. Image Credit: Oliver Matich ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Progressive Menswear Design:** Opportunity for fashion brands to experiment with futuristic designs in their menswear collections. - **Fashion-film Collaborations:** Opportunity for filmmakers and fashion designers to collaborate and showcase their work through short films. - **Surveillance-themed Fashion:** Opportunity for fashion brands to incorporate surveillance themes in their collections, creating a unique and edgy aesthetic. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate futuristic designs and incorporate technology into traditional workwear shapes. - **Film Production:** Filmmakers can collaborate with fashion designers to create short films that showcase their work and aesthetics. - **Visual Arts:** Opportunity for visual artists to explore the themes of surveillance through their works and incorporate them into fashion collaborations. ## Related on Trend Hunter - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Laceless Collaborative Technical Sneakers](https://www.trendhunter.com/trends/acoldwall-and-salomon.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)