# Social Media Rival Sites Unthink Social Network Pits Itself Against Facebook By Christopher DeLuca | Published 2011-11-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unthink-social-network References: [techcrunch](http://techcrunch.com/2011/10/25/anti-facebook-social-network-unthink-launches-to-public/) & [unthink](http://unthink.com/) The Unthink social network is a new platform that is getting ready to launch in the week to come. In its run up to launch day, the platform has been branding itself as a freedom fighter in opposition to social media giant [Facebook](https://www.trendhunter.com/trends/noplace-app). The folks behind the Unthink social network take issue with how user data is used as fodder to sell ad space. It will be interesting to see how competitive the site is, but one thing is for sure: they have a great aesthetic, that in my opinion has Facebook beat. **Implications** - Social media has become an integral part in the daily lives of individuals and brands looking to engage with their consumers should use these sites effectively to communicate with customers. Companies would be wise to take this into consideration and use these platforms to appeal to this large demographic. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Social Media Engagement:** Exploring new ways for brands to effectively communicate with customers through social media platforms. - **Data Privacy:** Addressing concerns around the use of user data for targeted advertising on social media sites. - **Competitive Social Platforms:** The emergence of new social networks that aim to rival established platforms like Facebook. ### Who This Affects Most - **Advertising:** Opportunity to provide targeted advertising solutions that respect data privacy on social media platforms. - **Technology:** Developing innovative tools and platforms that enhance social media engagement for brands and users. - **Social Media:** Creating alternative social network platforms that prioritize user privacy and offer unique features for a competitive edge. ## Related on Trend Hunter - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [Pro-Community Social Media Apps](https://www.trendhunter.com/trends/community-social-media.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Healthy Social Media Apps](https://www.trendhunter.com/trends/healthy-social-media-app.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Custom Social Platforms](https://www.trendhunter.com/trends/custom-social-media.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md) - [Minimalist Social Media Platforms](https://www.trendhunter.com/trends/minimalist-social-media-platforms.md)