# Unsweetened Soft Drinks CANS Shares the Simple Refreshment of Alpine Water, Bubbles & Real Fruit By Laura McQuarrie | Published 2025-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unsweetened-soft-drinks References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/57046/unsweetened-carbonated-soft-drink-entering-the-uk/) & [cans](https://cans.com/)  Consumers are increasingly shifting away from high-sugar sodas in favor of healthier alternatives, and CANS' [three-ingredient](https://www.trendhunter.com/trends/apple-soda) [unsweetened soft drinks](https://www.trendhunter.com/trends/calypso-soft-drinks) offer a non-sweet alternative to sodas. Free from artificial sweeteners, added sugar and sweeteners, CANS' beverages are simply crafted with just [Alpine](https://www.trendhunter.com/trends/leatherman-blazer) water, bubbles, and real fruit. CANS launched in the Czech Republic 15 months ago, and sold over a million cans to date—the equivalent of saving of 33 tonnes of sugar, or 8,250,000 sugar cubes. Now, CANS is bringing its refreshingly different drinks to the UK with three SKUs: Apple, Cherry, and Lemon. These flavorful, thirst-quenching beverages are on a mission to reduce the global overconsumption of sugar and show how simple and delicious soft drinks can be when they're not hampered by added sugar, sweeteners, and artificial add-ins. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 52% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rise of Unsweetened Soft Drinks:** The growing consumer preference for unsweetened soft drinks creates potential for innovation in natural beverage formulations. - **Sugar Reduction Movement:** As health consciousness rises, there's a disruptive opportunity for products that effectively reduce dietary sugar intake. - **Minimalist Ingredient Movement:** The push towards minimalist beverages with fewer ingredients encourages exploration of simple yet flavorful drink profiles. ### Who This Affects Most - **Beverage Industry:** The beverage industry stands to benefit from the growing demand for healthier and unsweetened drink alternatives. - **Health and Wellness:** Within the health and wellness sector, there's an opportunity to develop and support low-sugar dietary options. - **Sustainable Packaging:** Sustainable packaging solutions could be pivotal as brands like CANS expand globally, emphasizing eco-friendly practices. ## Related on Trend Hunter - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Bold Sugar-Free Water Refreshments](https://www.trendhunter.com/trends/radnor-splash.md) - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md)