# Long-Shelf Life Oat Milks This Califia Farms Unsweetened Oat Drink is Being Launched in the UK By Michael Hemsworth | Published 2020-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unsweetened-oat-drink References: [foodbev](https://www.foodbev.com/news/califia-farms-releases-vegan-oat-beverage-in-uk/) & [califiafarms](https://www.califiafarms.com) This [Califia Farms](https://www.trendhunter.com/trends/zero-sugar-oatmilk) Unsweetened Oat Drink is being launched by the brand in the UK to provide consumers with a versatile option that has an extended shelf life over the competition. The vegan-friendly beverage has a soy-free recipe that is achieved using [whole rolled oats without any sugar](https://www.trendhunter.com/trends/califia-farms-simple-organic) in the mix, as the name suggests. The drink has been [enhanced with calcium and vitamin D](https://www.trendhunter.com/trends/rude-health-chilled-soya) to make it a healthy alternative to non-fortified alternatives on the market. UK Marketing Manager Lauren Visagie boasted about the new Califia Farms Unsweetened Oat Drink saying, "Shoppers have more choice than ever when it comes to selecting which dairy-free milk alternative to add to their basket, which is why we are encouraging them to demand more from their oat and get the most of this astoundingly efficient grain. The trend towards a plant-based diet is showing no signs of slowing and having built a loyal customer base with the rest of our range, our new Oat Drink is designed to excite consumers with its new-found versatility.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Extended Shelf-life Products:** Innovative food and beverage companies can develop shelf-stable plant-based products to cater to changing consumer needs and preferences. - **Vegan-friendly Alternatives:** Developing new plant-based alternatives to popular dairy products can disrupt traditional industries and attract health-conscious and vegan consumers alike. - **Healthy Fortified Options:** Incorporating essential nutrients and vitamins into fortified products can attract consumers looking for healthy and functional food and beverage alternatives. ### Where This Applies - **Plant-based Food and Beverage:** As consumers increasingly seek out plant-based options, the food and beverage industry can capitalize by developing innovative, tasty products. - **Dairy Alternatives:** The rise of plant-based milk alternatives presents an opportunity for companies to enter and disrupt the dairy industry. - **Fortified Food and Beverage:** Companies can differentiate themselves in the food and beverage market by incorporating essential nutrients and vitamins into their products. ## Related on Trend Hunter - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Zero-Sugar Oatmilk Beverages](https://www.trendhunter.com/trends/zero-sugar-oatmilk.md) - [Plant-Based Barista-Inspired Milks](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Organic Plant-Based Milk Products](https://www.trendhunter.com/trends/califia-farms-organic.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md)