# Organic Unsweetened Ketchups The Hunter & Gather Unsweetened Ketchups Come in Three Options By Michael Hemsworth | Published 2020-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unsweetened-ketchup References: [foodbev](https://www.foodbev.com/news/hunter-gather-launches-three-unsweetened-ketchups-in-uk/) & [hunterandgatherfoods](https://hunterandgatherfoods.com) The [Hunter & Gather](https://www.trendhunter.com/trends/white-truffle-mayonnaise) unsweetened ketchups are a health-focused condiment for consumers who are seeking out a flavorful option for their favorite recipes that is more fitting for their lifestyle. The ketchups are all [free from added sugars](https://www.trendhunter.com/trends/bragg-acv-vinaigrettes) as well as sweeteners and come in three varieties including Classic Tomato, Spicy Chipotle and Barbecue. The products are reported by the brand to have 79% less total sugars compared to leading alternatives on the market along with less than one gram of carbs per serving. Co-Founder Amy Moring explained the new Hunter & Gather unsweetened ketchups further saying, "As the leading provider of best-in-class condiments (sugar, grain and seed oil-free), we felt we had a bigger role to play, so responded to our growing tribe and retailer request for a genuine, ‘low total sugar’ tomato sauce without sweeteners. Whilst others might claim that ‘no added sugar’ tomato sauces already exist; a closer inspection of their back-of-pack ingredient decks show an alarming natural sugar presence (around 16.5g of sugar per 100g Vs our 6.6g) from added syrups, sugary fruits or a host of sweeteners that coat the palate. We wanted to provide true innovation whilst also tasting delicious – like we did with our avocado mayonnaise range for the wider condiments category.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Health-focused Condiments:** The trend of health-conscious consumers seeking flavorful, unsweetened condiments presents disruptive innovation opportunities for the condiments industry. - **Reduced Sugar Alternatives:** The demand for reduced-sugar alternatives to mainstream products creates opportunities for innovative food manufacturers to develop and market low-sugar options in various food categories. - **Transparent Ingredient Decks:** Consumers' increasing scrutiny of ingredient lists creates opportunities for companies to differentiate their products by providing transparent, low-sugar options without the use of artificial sweeteners or added sugars. ### Where This Applies - **Condiments:** The condiments industry can explore the creation of more health-focused, unsweetened options to cater to the growing demand for low-sugar alternatives. - **Food Manufacturing:** Food manufacturers can capitalize on the trend of reduced-sugar options by developing innovative, low-sugar alternatives across different food categories, such as sauces, dressings, and condiments. - **Health Food Products:** The health food products industry can benefit from creating transparent and low-sugar alternatives to mainstream products, appealing to health-conscious consumers seeking healthier options. ## Related on Trend Hunter - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [Free-From Ketchup Condiments](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/shelfstable-condiments.md) - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Digestion-Friendly Ketchups](https://www.trendhunter.com/trends/digestion-friendly-ketchup.md) - [Tomato-Free Sauce Lines](https://www.trendhunter.com/trends/tomatofree-sauce.md) - [Sugar-Free BBQ Sauces](https://www.trendhunter.com/trends/classic-honey-bbq-sauce.md) - [Accessible Free-From Condiment Collections](https://www.trendhunter.com/trends/smash-kitchen.md)