# Coffee-Creamer Hybrids The Unsweetened Instafuel Combines Arabica Coffee & a Superfood Creamer By Laura McQuarrie | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unsweetened-instafuel References: [prnewswire](https://www.prnewswire.com/news-releases/laird-superfood-launches-unsweetened-instafuel-a-blend-of-premium-coffee-and-unsweetened-coconut-superfood-creamer-300896998.html) & [lairdsuperfood](https://lairdsuperfood.com/products/unsweetened-instafuel) Laird Superfood now offers even more [instant beverages](https://www.trendhunter.com/trends/starbucks-crema-collection) thanks to the addition of the all-new Unsweetened Instafuel to its product portfolio. The product boasts a mix of its popular [Unsweetened Superfood Creamer](https://www.trendhunter.com/trends/coconut-creamers) and 100% Arabica coffee to share a simple, clean and convenient way to fuel up on the go. Just by adding water, consumers are able to instantly create a [great-tasting latte](https://www.trendhunter.com/trends/coconut-cream-latte-pod) that nourishes the body with high-quality, whole-food ingredients and without artificial ingredients and added sugar. In all, the Larid Superfood Unsweetened Instafuel is made up of just four ingredients total: naturally antiviral and antimicrobial coconut milk powder, freeze-dried Arabica coffee, organic extra virgin coconut oil as a source of long-lasting energy and Aquamin, a calcified red sea algae that contains more than 70 trace minerals. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Instant Beverage Innovation:** The emergence of coffee-creamer hybrids like Laird Superfood's Unsweetened Instafuel offers a simple and convenient way for consumers to enjoy great-tasting lattes with high-quality, whole-food ingredients. - **Clean and Convenient Fueling:** The combination of Unsweetened Superfood Creamer and Arabica coffee in products like Unsweetened Instafuel provides consumers with an easy and nourishing option for on-the-go energy without artificial ingredients or added sugar. - **Whole-food Nutrition on Demand:** Coffee-creamer hybrids such as Laird Superfood's Unsweetened Instafuel blend natural ingredients like coconut milk, coconut oil, and red sea algae to deliver a quick and nutritious latte experience just by adding water. ### Industries Being Reshaped - **Beverage:** The beverage industry has the opportunity to create and market innovative coffee-creamer hybrids like Unsweetened Instafuel that cater to consumers seeking convenient and health-conscious options. - **Food:** The food industry can explore new product development and collaborations to offer coffee-creamer hybrids that provide consumers with a clean and whole-food option for quick and nourishing beverages. - **Wellness:** Wellness-focused industries can leverage the growing demand for clean and convenient fueling options by incorporating coffee-creamer hybrids into their offerings, providing customers with a nourishing and energizing choice. ## Related on Trend Hunter - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md) - [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Festive Instant Lattes](https://www.trendhunter.com/trends/peppermint-mocha-instant-latte.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Instant Maca Latte Mixes](https://www.trendhunter.com/trends/maca-latte.md) - [Functional Creamers](https://www.trendhunter.com/trends/functional-creamer.md) - [Clarified Coconut Coffee Creamers](https://www.trendhunter.com/trends/coconut-creamers.md)