# Unsweetened Iced Tea Mixes TAZO Debuts New Suite of Refreshers and Unsweetened Iced Tea Mixes By Grace Mahas | Published 2021-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unsweetened-iced-tea-mixes References: [target](https://www.target.com/p/tazo-refreshers-iced-watermelon-cucumber-iced-tea-concentrate-32oz/-/A-81969528) [TAZO](https://www.trendhunter.com/trends/tazo-gingerbread-spice-latte), the tea and herbal tea brand beloved for its quality products, recently expanded its portfolio with the introduction of a new suite of [Refreshers and Unsweetened ice tea mixes](https://www.trendhunter.com/trends/iced-tea-concentrates). The new additions are perfect for elevating your "water game" with high-quality, hydrating iced teas. The brand recommends mixing with equal parts water or seltzer for a tasty, thirst-quenching pick-me-up. The new TAZO Refresher is available in two flavors, Iced Citrus Jasmine and Iced Watermelon Cucumber. The beverage combines tea, botanicals, and a splash of fruit juice, and contains [zero grams of added sugar](https://www.trendhunter.com/trends/lemonade-teas-concentrates). TAZO Unsweetened, on the other hand, features three of the brand's most iconic blends — Iced Passion, Iced Zen, and Iced Black Tea — all unsweetened. The new beverages from TAZO are available at grocery stores and online nationwide. Image Credit: TAZO ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **TAZO Unsweetened Iced Tea Mixes:** Opportunity for disrupting the beverage industry by offering high-quality, unsweetened options to health-conscious consumers. - **TAZO Refreshers:** Innovative way to add natural flavor and hydration to water, disrupting the flavored water market. - **Botanical-based Beverages:** Expanding trend in the health and wellness industry, offering opportunities for creating unique, functional beverages using natural ingredients. ### Sectors Adopting This - **Beverage Industry:** Opportunities for introducing healthier and more flavorful drink options using botanical-based ingredients. - **Health and Wellness Industry:** Potential for developing and marketing functional beverages that provide hydration and natural ingredients for health-conscious consumers. - **Retail Industry:** Potential for expanding product lines and offering consumers unique and innovative beverage options to differentiate from competitors. ## Related on Trend Hunter - [Herbal Tea Instant Drinks](https://www.trendhunter.com/trends/twinings-refreshers.md) - [Unsweetened Black Tea Beverages](https://www.trendhunter.com/trends/black-tea-unsweetened-beverage.md) - [Fruit-Forward Green Tea Refreshments](https://www.trendhunter.com/trends/freshly-brewed-iced-tea-quencher.md) - [Energized Tea-Based Refreshments](https://www.trendhunter.com/trends/hteao-2.md) - [Refreshing Iced Tea Lines](https://www.trendhunter.com/trends/refreshing-iced-tea1.md) - [Summer-Ready Refreshng Tea Blends](https://www.trendhunter.com/trends/refreshing-tea-blend.md) - [Refreshing Iced Teas](https://www.trendhunter.com/trends/iced-tea-blends.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Refreshing Bottled Green Teas](https://www.trendhunter.com/trends/green-tea-unsweetened-beverage.md)