# Branded Consciously-Made Retailers American Eagle Outfitters Launched 'Unsubscribed' Retailer By Grace Mahas | Published 2020-06-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unsubscribed References: [rli.uk](https://www.rli.uk.com/unsubscribed-launched-by-american-eagle-outfitters/?utm_source=rss&utm_medium=rss&utm_campaign=unsubscribed-launched-by-american-eagle-outfitters) As more consumers opt for ethically made apparel in light of recent media exposure to the harsh conditions of the clothing factories, [American Eagle Outfitters](https://www.trendhunter.com/trends/ae-foundation) is debuting a new "consciously made" line of women's wear and accessories sold at its new retailer, 'Unsubscribed.' According to sources, Ubsubscribed will feature items from its own private label, as well as apparel and accessories from brands like [Veja](https://www.trendhunter.com/trends/sashiko-gals-1), Melissa Joy Manning, Boyish, and [Indigo Africa](https://www.trendhunter.com/trends/sensitive-skincare-brand), among others. The products will range from $5 for accessories all the way up to $550 for dresses. The retailer announced that Unsubscribed will have a web site, however, it will only be used to showcase content from the brand and consumers must purchase in-store. Image Credit: Unsubscribed, American Eagle Outfitters ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Ethical Fashion:** Disruptive innovation opportunities in this trend include creating new brands and retailers that focus on ethically made apparel and accessories. - **Conscious Consumerism:** Disruptive innovation opportunities in this trend include providing consumers with transparent information about the production process and sustainable practices of clothing brands. - **In-store Shopping Experience:** Disruptive innovation opportunities in this trend include designing innovative and immersive in-store shopping experiences that attract and engage customers. ### Industries Being Reshaped - **Fashion Industry:** Disruptive innovation opportunities in this industry include developing new manufacturing techniques and supply chain models that prioritize ethical and sustainable practices. - **Retail Industry:** Disruptive innovation opportunities in this industry include creating store concepts that promote ethical and conscious consumerism, and integrating technology to enhance the in-store shopping experience. - **Accessories Industry:** Disruptive innovation opportunities in this industry include sourcing and offering accessories that are consciously-made, environmentally friendly, and ethically produced. ## Related on Trend Hunter - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)