# Dual Personality Buildings The UNStudio Galleria Cheonan Lets Loose At Night By Meghan Young | Published 2009-11-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/unstudio-galleria-cheonan References: [designboom](http://www.designboom.com/weblog/cat/9/view/8135/unstudio-galleria-cheonan.html) & [unstudio](http://www.unstudio.com/) When I visited Chicago and saw the Crown Fountain in Millennium Park, I thought that was impressive until, of course, I stumbled upon the [UNStudio Galleria Cheonan](https://www.trendhunter.com/trends/former-bank-building). This [impressive building has two personalities](https://www.trendhunter.com/trends/two-face-house). By day it maintains a somewhat reserved facade that, by night, is stripped away to reveal a dazzling exhibitionist. Designed for Korea, the UNStudio Galleria Cheonan is a three-storey fun house. Check out gallery, courtesy of DesignBoom.com, to see what I mean. Make sure to visit their [site](http://www.designboom.com/weblog/cat/9/view/8135/unstudio-galleria-cheonan.html) for more info and images. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Dual-personality Architecture:** Opportunity to design buildings that have transformable facades to create an interactive experience for visitors. - **Exhibitionist Architecture:** Potential for architectural designs that dynamically change appearance at different times of the day or night. - **Interactive Building Design:** Opportunity to incorporate technology and design features that engage and captivate viewers. ### Where This Applies - **Architecture:** Architects can explore new ways to create buildings that offer a visually captivating experience for visitors. - **Tourism and Hospitality:** Hotels, museums, and entertainment venues can leverage interactive building design to attract and engage guests. - **Real Estate:** Real estate developers can differentiate their properties by investing in dual-personality architecture that stands out in the market. ## Related on Trend Hunter - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Spiralling Stainless-Steel Cultural Centers](https://www.trendhunter.com/trends/010-building.md) - [Dual Level Concrete Galleries](https://www.trendhunter.com/trends/crow-museum-of-asian-art.md) - [Warehouse-Transformed Homes](https://www.trendhunter.com/trends/house-of-many-faces.md) - [Rippled Glass Shopping Centers](https://www.trendhunter.com/trends/hanwha-galleria.md) - [Cave-Like Discovery-Themed Centers](https://www.trendhunter.com/trends/gilder-center.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Commercial-Transformed Artful Galleries](https://www.trendhunter.com/trends/canyon-1.md) - [Captivating Facade Residential Buildings](https://www.trendhunter.com/trends/one-river-north.md)