# Anti-Theft Chocolate Bars Hershey Collaborated with ADT to Create "Unstealable" Chocolate Bars By Laura McQuarrie | Published 2025-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unstealable-chocolate References: [adsoftheworld](https://www.adsoftheworld.com/campaigns/the-unstealable-chocolate-bars)  Many chocolate lovers have had the unfortunate experience of their prized treats mysteriously vanishing, and to better protect "Barra Lovers" in Brazil, [Hershey's](https://www.trendhunter.com/trends/hersheys-dubaiinspired-chocolate-bar) and ADT Security Solution created Unstealable Chocolate. The Unstealable Chocolate [Bars](https://www.trendhunter.com/trends/cadbury-mystery-bars) incorporate Bluetooth technology and an exclusive monitoring system so that every time the chocolate bar moves away from its owner, a notification is triggered to alert suspicious activity. The Bluetooth tags integrated into the packaging share playful messages like: "Your bar is in danger—looks like you’re not the only Barra Lover nearby." This unexpected collab marks the first time a security system was designed to monitor a chocolate bar, all while reinforcing the strong love between chocolate lovers and their Hershey's bars. The Unstealable Chocolate Bars will be available in a special edition of [Hershey's premium Special Dark line](https://www.trendhunter.com/trends/one-hersheys-double-chocolate). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 77% | Activity: 85% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bluetooth-enabled Packaging:** Products are increasingly using Bluetooth technology in packaging to enhance security and provide interactive experiences. - **Smart Anti-theft Solutions:** The integration of smart anti-theft systems into everyday consumer goods transforms item protection into a tech-savvy solution. - **Collaborative Brand Security Innovations:** Brands are partnering with security firms to create unique product protection solutions, elevating consumer trust and product safety. ### Who This Affects Most - **Confectionery:** The confectionery market is expanding its offerings with technological enhancements to cater to consumers' needs for novelty and security. - **Consumer Electronics:** The evolving integration of electronic components in non-traditional consumer products showcases potential growth areas for electronic innovations. - **Security Solutions:** The security solutions industry is broadening its reach by adapting technologies for non-traditional applications, blending safety with everyday convenience. ## Related on Trend Hunter - [AI-Made Chocolate Bars](https://www.trendhunter.com/trends/the-bar.md) - [Biometric Candy Safes](https://www.trendhunter.com/trends/unshare.md) - [Social Media-Inspired Chocolates](https://www.trendhunter.com/trends/hersheys-dubaiinspired-chocolate-bar.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Laser-Engraved Chocolate Bars](https://www.trendhunter.com/trends/laser-engraved-chocolate-bars.md) - [Sugar-Reducing Chocolate Technologies](https://www.trendhunter.com/trends/chocolate-bar-technology.md) - [Chocolate-Collaborative Tech Accessories](https://www.trendhunter.com/trends/samsung-and-hersheys.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md)