# Unstainable White Robes Heinz's Unstainable Thobe Helps People Enjoy Condiments Without Fear By Laura McQuarrie | Published 2022-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unstainable-thobe References: [designtaxi](https://designtaxi.com/news/420609/Heinz-Creates-The-First-Stain-Proof-Thobe-For-Middle-Eastern-Eaters/) It only takes one splash from a [colorful condiment](https://www.trendhunter.com/trends/endcondimenthoarding) to completely ruin an outfit but [Heinz](https://www.trendhunter.com/trends/ketchup-insurance) wants to help people eat without fear and it is providing a solution to this issue with the Unstainable Thobe. Created in collaboration with advertising agency [Wunderman Thompson Dubai](https://www.trendhunter.com/trends/reveal), this traditional robe integrates a high-protective barrier to repel stains. Specifically, Heinz implemented a protective coating formed by nanotechnology so that the garment's fibers will remain unaltered by mishaps. In fact, the water-resistant material is made up of millions of silicone nano-filaments so that the garment can actually be soaked in a tub full of water and still come out dry. As such, in the case of a ketchup spill, only a damp cloth is needed to keep the white robe looking pristine. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 89% | Freshness: 13% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Nanotechnology-coated Fabrics:** There is an opportunity to innovate through the development of more garments which adopt nanotechnology coating technology to protect garments from stains. - **Wearable Protection Technology:** The development of wearables integrated with protective barriers to repel stains would provide a new level of protection for clothing. - **Sustainability in Fashion:** There is an opportunity to increase sustainability in fashion by creating garments that are resistant to stains and do not require frequent washing. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry could benefit from partnerships with clothing companies to create branded stain-resistant garments to promote their products. - **Fashion and Apparel:** The fashion and apparel industry has an opportunity to adopt nanotechnology coatings in their fabrics to create high-performance stain-resistant garments. - **Healthcare and Hospitality:** The healthcare and hospitality industry could benefit from incorporating wearable stain-resistant technology in employees' uniforms to improve hygiene and appearance standards. ## Related on Trend Hunter - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Ketchup Sauce Packet Jackets](https://www.trendhunter.com/trends/sauce-packet-jacket.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Nationalized Condiment Labels](https://www.trendhunter.com/trends/saudi-national-day.md) - [Color-Matching Ketchup Labels](https://www.trendhunter.com/trends/color-of-heinz.md) - [Mayo-Inspired Denim Capsules](https://www.trendhunter.com/trends/house-of-hellmann.md) - [Stain-Celebrating Restaurant Shirts](https://www.trendhunter.com/trends/uber-eats-and-rosas-thai.md)