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# Bespoke AI-Designed Jeans
Unspun Uses Fit Technology To Create Custom-Fitted Jeans

By Niko Pajkovic | Published 2021-08-18 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/unspun
References: [sourcingjournal](https://sourcingjournal.com/denim/denim-innovations/unspun-jeans-denim-fit-technology-3d-weaving-fashion-sustainability-283417/) & [unspun.io](http://unspun.io)

American fashion tech startup [Unspun](https://www.trendhunter.com/trends/unspun-2) uses machine learning and a proprietary ‘fit technology’ to provide shoppers with the perfect custom-made pair of jeans. The company’s unique set of tools allow for the creation of personalized styles directly tailored to a customer’s body.

 “We took inspiration from the 3D-printing world, and wanted to create products on demand,” said Walden Lam, Co-Founder and CEO of Unspun. This past spring the company launched a VR-powered tool that allows prospective customers to input measurements and visualizes the fit of their custom-made jeans via a mobile app.

Now, Unspun has set its sights on developing a new, adjacent technology that utilizes “3D weaving” in order to speed up the customization process, ensure that shoppers receive their bespoke jeans within a matter of days, not months.

Image Credit: Unspun

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 60% | Activity: 59% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Key Themes Behind This Trend

- **Custom-fit Fashion:** Machine learning and proprietary fit technology are disrupting the fashion industry by creating personalized styles tailored to customers' bodies.
- **Virtual Fitting Rooms:** The use of VR-powered tools in fashion is revolutionizing the way customers experience and visualize custom-made products.
- **3D Weaving Innovation:** The development and implementation of '3D weaving' technology is set to further speed up the customization process, revolutionizing traditional textile manufacturing processes.

### Where This Applies

- **Fashion & Apparel:** The use of machine learning and fit technology in fashion is enhancing the customer experience and creating opportunities for on-demand, custom-made clothing.
- **Virtual Reality:** The fashion industry's use of VR-powered tools for virtual fitting rooms is creating opportunities for innovation in VR technology and customer experience.
- **Textile Manufacturing:** The new '3D weaving' technology that Unspun is developing has the potential to disrupt traditional textile manufacturing processes and create greater opportunities for customization.

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