# Bespoke Body Scanned Denim unspun Adds a Baggy Fit Option to Line of Custom-Fit Jeans By Niko Pajkovic | Published 2022-10-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/unspun-1 References: [hypebeast](https://hypebeast.com/2022/10/unspun-introduces-baggy-fit-to-custom-fit-jean-line) & [unspun.io](https://www.unspun.io/) In order to empower consumers and demonstrate that fashion can be intentional, [unspun](https://www.trendhunter.com/trends/unspun-2) has developed technology for a zero-inventory, bespoke, and made-to-order business model. The new tech, which is accessible via the unspun [iPhone](https://www.trendhunter.com/trends/apple-upgrade) app, allows users to create their own custom-fit jeans by capturing their measurements via a [10-second body scan](https://www.trendhunter.com/trends/fytted). Using the body scanning tool, a 3D digital twin is created and converted into a pattern that can be used to construct made-fit-for-you jeans. The only additional inputs required from users inlcude stle selection, waist height, fabric choice, length, and thread color. Starting now, unspun is adding the "perfect" baggy fit to customize lineup options. With a generous cut in the seat, thigh, and knee areas, the '90s-inspired jeans deliver a relaxed yet stylish look. Image Credit: Unspun ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 62% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Zero-inventory Fashion:** unspun has disrupted traditional fashion business models by creating a zero-inventory, bespoke and made-to-order model. - **Custom-fit Apparel:** The rise of technology-enabled body scanning tools is making it possible for companies like unspun to create custom-fit apparel for customers. - **Digital Twin Technology:** The use of digital twin technology, as seen in unspun's 3D-created patterns, is revolutionizing the fashion industry's approach to personalization and fit. ### Industries Being Reshaped - **Fashion:** The fashion industry as a whole could benefit from incorporating technology like body scanning and digital twin patterns to enhance and customize the shopping experience for consumers. - **Apparel Manufacturing:** Custom-fit apparel startups like unspun are disrupting traditional apparel manufacturing by shifting towards a made-to-order business model thanks to technology-driven innovation. - **Body Scanning Technology:** The trend towards technology-enabled body scanning is transforming industries beyond fashion, with potential applications in fitness, healthcare, and more. ## Related on Trend Hunter - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Wearable At-Home Body Scanners](https://www.trendhunter.com/trends/at-home-body-scanner.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md) - [Body-Scanning Wellness Subscriptions](https://www.trendhunter.com/trends/zozofit.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md)