# Pessimistic Poster Projects 'Unspiration' Sells Ironically Woeful Anti-Inspiration Posters By Joey Haar | Published 2018-04-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unspiration References: [producthunt](https://www.producthunt.com/posts/unspiration) & [unspiration.co](https://unspiration.co/) Inspirational posters were unironically hung on the walls of offices around the world for a brief period of time, but [Instagram](https://www.trendhunter.com/trends/lineupsupply) photos sharing a similar ethos have raised their earnest heads once again; Unspiration is a poster company that's had enough of the platitudes and false aphorisms. It sells "[museum-quality" posters](https://www.trendhunter.com/trends/inkposter-duna) with images that are intentionally uninspiring — if not downright pessimistic. The artwork and messages on Unspiration posters play off of the aforementioned [inspirational posts](https://www.trendhunter.com/trends/daily-quotes) that are common on sites like Instagram. For example, one of the posters has an image of a lone woman standing at the edge of a beautifully serene mountainside lake, a picture that would typically accompany some lame maxim about life and love. But above the woman, in a chicly handwritten font, reads a giant "NO". ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Anti-inspiration:** Disruptive innovation opportunity: Create products and services that focus on anti-inspiration and cater to those who appreciate irony and humor in their daily lives. - **Unconventional Art:** Disruptive innovation opportunity: Embrace unconventional and provocative artwork that challenges traditional notions of aesthetics and messaging. - **Satirical Marketing:** Disruptive innovation opportunity: Develop satirical marketing campaigns that playfully mock the saccharine and clichéd advertising strategies commonly seen in the industry. ### Industries Being Reshaped - **Art and Design:** Disruptive innovation opportunity: Explore new avenues for artistic expression by creating unconventional, anti-inspirational artwork that resonates with a niche market. - **Home Decor:** Disruptive innovation opportunity: Introduce a line of unconventional home decor products, such as anti-inspirational posters, that cater to individuals who appreciate unique and thought-provoking design. - **Marketing and Advertising:** Disruptive innovation opportunity: Create satirical marketing campaigns that subvert traditional advertising methods, effectively engaging customers through humor and irony. ## Related on Trend Hunter - [Curated Inspiration Quotes](https://www.trendhunter.com/trends/zenpen.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Daily Inspirational Quotes](https://www.trendhunter.com/trends/be-better.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Custom Inspirational Quotes](https://www.trendhunter.com/trends/inspirational-quotes1.md) - [Inspirational Quote Displays](https://www.trendhunter.com/slideshow/quote-display-device) - [Instant Inspirational Quotes](https://www.trendhunter.com/trends/quotz.md) - [Inspirational Content Libraries](https://www.trendhunter.com/trends/quotes-inspire-reflect.md)