# Anti-Theft Phone Cases JOAN London Created an "Unsnatchable" Phone Case to Deter Thieves By Laura McQuarrie | Published 2024-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unsnatchable-phone-case References: [marketing-beat](https://www.marketing-beat.co.uk/2024/10/15/phone-snatching-joan-london/) & [theunsnatchable](https://www.theunsnatchable.com)  In some cities, theft has become so rampant that people get their phones stolen straight out of their hands, leading many to buy [lanyards and wrist straps](https://www.trendhunter.com/trends/phone-sling), inspiring creative agency JOAN London to develop an "unsnatchable" phone case. To encourage people in London to be more vigilant, JOAN London launched The Unsnatchable campaign with a dedicated website and creative content to bring awareness to the fact that a phone case is snatched every six minutes in the city. The "unsnatchable" phone case wards off would-be thieves with a [spiked cover](https://www.trendhunter.com/trends/rhinoshield-airx). “At JOAN, we thrive on playing in culture and bridging the intersection of society, culture, design and humor," said JOAN London ECD, Kirsty Hathaway, "The Unsnatchable is just that. A beautiful, if entirely impractical, solution designed to get noticed and create impact.” ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 94% | Activity: 99% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Anti-theft Accessories:** Emerging designs in personal accessories incorporate anti-theft features to enhance security and peace of mind. - **Innovative Phone Cases:** Phone case innovations are increasingly utilizing unique materials and designs to address common issues such as theft. - **Awareness Campaigns:** Creative awareness campaigns are becoming vital tools for highlighting societal issues and promoting proactive solutions. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry is seeing a surge in demand for products that combine functionality with enhanced security features. - **Personal Safety Solutions:** Personal safety solutions are integrating novel designs and materials to address everyday security concerns. - **Marketing and Advertising:** Marketing and advertising strategies are increasingly leveraging humor and cultural elements to raise awareness and drive engagement on critical issues. ## Related on Trend Hunter - [Location-Aware Security Features](https://www.trendhunter.com/trends/revolut-street-mode.md) - [Security-Enhancing Phone Cases](https://www.trendhunter.com/trends/cirotta-case.md) - [Anti-Phone Theft Festival Pins](https://www.trendhunter.com/trends/block-pin.md) - [Smartphone Retail Security Tags](https://www.trendhunter.com/trends/safe-tag.md) - [Analog Phone-Free Cases](https://www.trendhunter.com/trends/phonefree-pouches.md) - [Imperceivable Smartphone Cases](https://www.trendhunter.com/trends/nakey-smartphone-case.md) - [Fashionable Inflated Phone Cases](https://www.trendhunter.com/trends/air-case-2.md) - [Open Clasp-Equipped Phone Cases](https://www.trendhunter.com/trends/open-clasp-system.md) - [Hyper-Cushioned Smartphone Cases](https://www.trendhunter.com/trends/hypercushionedsmartphone-case.md)