# Sanitizing Smudge-Removing Cleaners The 'UnSmudge' Sanitizer Cleans Eyewear and Smartphones By Michael Hemsworth | Published 2020-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unsmudge-sanitizer References: [geeky-gadgets](https://www.geeky-gadgets.com/unsmudge-14-05-2020/) & [kickstarter](https://www.kickstarter.com/projects/victorpaul/unsmudge-a-complete-portable-eyeglass-cleaner-fits-in-palm/) The 'UnSmudge' sanitizer is a [cleaning solution](https://www.trendhunter.com/trends/cif-infinite-clean-antibac) for consumers who are looking to keep their essentials free from germs and bacteria to maintain healthy habits on a regular basis. The complete cleaning system works by having cleaner spayed onto the lenses of a pair of glasses or the screen of a smartphone to break down oils. The kit is then used with a [specialized cleaning wipe](https://www.trendhunter.com/trends/kleanly) to remove the smudging to prevent users from needing to reach for a [microfiber cloth](https://www.trendhunter.com/trends/microfiber-collection) or their clothing to do the dirty work. The 'UnSmudge' sanitizer speaks to the increased need for simple, effective ways to keep everyday items free from pathogens as consumers become more acutely aware of how quickly items can become covered in germs. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Effective Sanitizing Solutions:** Innovative cleaning solutions like 'UnSmudge' present disruptive innovation opportunities for companies to develop effective sanitizing products for everyday items. - **Convenience-focused Cleaning Systems:** The rise of cleaning systems like 'UnSmudge' highlights the potential for disruptive innovation in developing convenient and user-friendly cleaning solutions for eyewear and smartphones. - **Increasing Awareness of Pathogen Prevention:** The growing awareness of germs and bacteria on everyday items creates disruptive innovation opportunities for industries to develop products and technologies that effectively prevent pathogen transmission. ### Who This Affects Most - **Eyewear Cleaning Industry:** 'UnSmudge' sanitizer innovation opens up opportunities for companies in the eyewear cleaning industry to develop new and improved cleaning products and systems. - **Smartphone Cleaning Industry:** The emergence of 'UnSmudge' sanitizer presents disruptive innovation prospects for businesses in the smartphone cleaning industry to create advanced cleaning solutions tailored to smartphone screens. - **Personal Hygiene Industry:** The increasing demand for effective sanitation solutions like 'UnSmudge' creates disruptive innovation possibilities for companies in the personal hygiene industry to develop products that promote cleanliness and germ prevention. ## Related on Trend Hunter - [Technology Cleaning Badges](https://www.trendhunter.com/trends/screen-cleaning-tool.md) - [Highly Effective Phone Cleaners](https://www.trendhunter.com/trends/cleanstation.md) - [Dual-Purpose Device Sanitizers](https://www.trendhunter.com/trends/totallee-uv-phone-sanitizer.md) - [Touch-Free Santizing Pens](https://www.trendhunter.com/trends/touch-free-pen.md) - [Portable Cleaning Devices](https://www.trendhunter.com/trends/cleanguard.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Sanitizing Smartphone Charger Docks](https://www.trendhunter.com/trends/charger-concept.md) - [Workstation-Sanitizing Task Lights](https://www.trendhunter.com/trends/smart-desk-light.md) - [Self-Cleaning Smartphone Cases](https://www.trendhunter.com/trends/selfcleaning-smartphone-case.md)