# Biometric Candy Safes Starburst's First "Un-Share" Packs Encourage Fans to Put Themselves First By Laura McQuarrie | Published 2022-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unshare References: [prnewswire](https://www.prnewswire.com/news-releases/accessible-only-by-biometric-fingerprint-mars-debuts-first-starburst-un-shareable-pack-301634215.html) & [Starburst](http://Starburst.com/AllForMe)  Plenty of candy packs are meant to be shared... but not the Starburst All Pink "Un-Share" Packs. These first unshareable packs of candy from the brand are the first of their kind and they were created with Mycube [Safe](https://www.trendhunter.com/trends/dairy-safe-cultures), a third-generation family safe business. These [all-pink packs](https://www.trendhunter.com/trends/gushers-all-blue) remind fans to celebrate self-love and put themselves first. The branded biometric safes protect precious Pink Starburst and they have the potential to be reused to stash other special personal treasures. For a limited time, fans are invited to enter for their chance to win a branded All Pink "Un-Share" Pack. To support a "me-first" mentality and the brand's self-love platform, self-love advocate Tefi Pessoa will be creating and sharing [social media content](https://www.trendhunter.com/trends/bebeto-freeze-crunchy). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 82% | Freshness: 13% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Biometric Candy Safes:** The integration of biometric technology with food packaging creates an opportunity for brands to create unique personalized experiences for consumers. - **Personalized Packaging:** By creating unshareable packaging, brands can encourage self-love and promote a sense of exclusivity among consumers. - **Self-love Advocacy:** Collaborating with influencers who promote self-love and mental well-being can help brands establish a deeper connection with consumers. ### Sectors Adopting This - **Food Packaging:** Integrating biometric technology with food packaging presents a disruptive innovation opportunity for the confectionery industry. - **Safe Manufacturing:** Partnering with candy brands to create personalized safes can open up additional revenue streams for third-generation safe businesses like Mycube Safe. - **Influencer Marketing:** Working with self-love advocates and mental well-being influencers can help brands create more purposeful and impactful marketing campaigns. ## Related on Trend Hunter - [Sharing-Focused Candy Branding](https://www.trendhunter.com/trends/shaero.md) - [Anti-Theft Chocolate Bars](https://www.trendhunter.com/trends/unstealable-chocolate.md) - [Generative AI Candy Campaigns](https://www.trendhunter.com/trends/starburst-different-every-time.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Hobby-Funding Sweepstakes](https://www.trendhunter.com/trends/pink-passion-protection-program.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Textural Sharing-Friendly Candy Bars](https://www.trendhunter.com/trends/cadbury-starbar-duo.md) - [Sharing-Focused Candy Products](https://www.trendhunter.com/trends/mentos-sharing-bags.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md)