# Instagramed Selfless Selfies People Take an 'Unselfie' in Hopes of Doing Some Good By Mesel Isaac | Published 2013-11-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/unselfie References: [petapixel](http://petapixel.com/2013/11/18/instagrammers-boost-aid-typhoon-victims-unselfies/) & [mashable](http://mashable.com/2013/11/15/unselfies-typhoon-haiyan/) The word "selfie" has been crowned word of the year by [Oxford Dictionaries](https://www.trendhunter.com/trends/fourday-working-week) for 2013, but many don’t know about the 'unselfie.' If a selfie is a picture of one who unabashedly takes a photograph of themselves, then an unselfie would be the exact opposite. Someone who instead covers their face with a piece of paper urging others to [donate to a worthy a cause](https://www.trendhunter.com/trends/thrift-it-back). In this instance, the cause is the typhoon that affected many in the Philippines. The selfie is considered by many to be the symbol of today’s self-indulgent youth. It’s good to know that when it really matters, we can all come together for a good cause. Hopefully all these unselfies will lead to tangible results. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 28% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Unselfie:** The trend of taking 'unselfies' where people cover their faces with a piece of paper urging others to donate to a cause, providing an opportunity for disruptive innovation in charitable giving platforms. - **Selfless Selfies:** The trend of taking photos with a purpose, such as raising awareness or funds for a specific cause, creating opportunities for disruptive innovation in social media campaigns and fundraising platforms. - **Social Impact Photography:** The trend of using photography as a tool for social change and activism, opening up opportunities for disruptive innovation in photo-sharing platforms that prioritize social impact and charitable partnerships. ### Industries Being Reshaped - **Charitable Giving Platforms:** The industry of online platforms that facilitate donations to charities and causes, with disruptive innovation opportunities in user experience, transparency, and integration with social media. - **Social Media Campaigns:** The industry of creating and managing social media campaigns for brands and organizations, presenting disruptive innovation opportunities in storytelling, engagement strategies, and impact measurement. - **Photo-sharing Platforms:** The industry of online platforms for sharing and curating photos, providing disruptive innovation opportunities in incorporating social impact features, community-driven curation, and ethical partnerships with causes. ## Related on Trend Hunter - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Mental Health Postcard Platforms](https://www.trendhunter.com/trends/bts-2.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md)