# Collectible Digital Jerseys Manchester City's Unseen City Shirts Redesign Jerseys as NFTs for Fans By Laura McQuarrie | Published 2024-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unseen-city-shirts References: [es-us.finanzas.yahoo](https://es-us.finanzas.yahoo.com/news/okx-manchester-city-launch-unseen-090000416.html) & [okx](https://www.okx.com/learn/okx-unseen-city-shirts-manchester-city)  Global [crypto exchange](https://www.trendhunter.com/trends/crypto) and Web3 tech company OKX and [Manchester City](https://www.trendhunter.com/trends/manchester-city-x-puma) launched the Unseen City Shirts campaign, which features redesigned commemorative football shirts as [collectible digital assets](https://www.trendhunter.com/trends/fan-set-card-collections). The first Unseen City Shirt designed by artist Christian Jeffery can be minted on the OKX app and redeemed for exclusive prizes. Fans can win a limited-edition physical version of the specially designed football shirt, hospitality tickets to a Manchester City match, or even a once-in-a-lifetime play-on-pitch experience. When The Roses and the Bees is minted on the OKX Web3 Marketplace within the app, the collectible will randomly be assigned a rarity level: Classic, Rare or Ultra Rare. A second digital collectible shirt with another unique design is set to drop at the end of April. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 49% | Freshness: 23% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Collectible Digital Assets:** Exploring the potential for minting digital assets such as collectible shirts with rarity levels can engage fans and create new revenue streams. - **Web3 Marketplace Expansion:** Expanding the use of Web3 marketplaces for launching exclusive digital collectibles opens up opportunities for brands to enhance fan engagement. - **NFT Adoption in Sports Merchandise:** The adoption of NFTs in sports merchandise like redesigned football shirts paves the way for innovative fan experiences and brand collaborations. ### Sectors Adopting This - **Sports Merchandising:** The convergence of NFT technology with sports merchandise presents a unique opportunity for brands to transform physical products into digital collectibles. - **Digital Collectibles Market:** The emergence of collectible digital assets in the market signifies an evolving trend towards virtual ownership and exclusive fan experiences. - **Web3 Technology Solutions:** The partnership between OKX and Manchester City highlights the potential for Web3 technologies to disrupt traditional fan engagement strategies in the sports industry. ## Related on Trend Hunter - [Fan-Designed Football Kits](https://www.trendhunter.com/trends/manchester-city-x-puma.md) - [Soccer Team-Themed NFTs](https://www.trendhunter.com/trends/equitbl.md) - [Artist-Designed Football Kits](https://www.trendhunter.com/trends/definitely-city.md) - [Training Kit Release Campaigns](https://www.trendhunter.com/trends/chelsea-fc1.md) - [Wood Dragon-Inspired Football Kits](https://www.trendhunter.com/trends/manchester-city-and-puma.md) - [Football-Themed NFT Games](https://www.trendhunter.com/trends/crazy-crypto-football.md) - [Co-Owned Digital Football Teams](https://www.trendhunter.com/trends/gen-city.md) - [Sports Metaverse Communities](https://www.trendhunter.com/trends/fifa-collect.md) - [Weather-Inspired Sporty Kits](https://www.trendhunter.com/trends/the-manchester-city-third-kit.md)