# Hormone-Free Milkfat Butters The Grassland Dairy Clarified Unsalted Butter is Great for Cooking By Michael Hemsworth | Published 2017-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unsalted-butter References: [preparedfoods](http://www.preparedfoods.com/articles/119222-grassland-dairy-clarified-butter-tubs) The Grassland Dairy Clarified Unsalted Butter is a new clarified butter option from the brand that is purported to be 99.9% pure milkfat to provide a rich, satisfying experience. Clarified butter is butter that has had the water and the nonfat milk solids removed during the preparation process in order to make it a purer final product. The butter is rBST-free (AKA hormone-free) and has a much higher smoke point than traditional butter, which makes it great for a number of different recipes. It's also ideal for those who have lactose intolerances as it is a much purer option than traditional butters. The Grassland Dairy Clarified Unsalted Butter is capable of staying fresh for longer than traditional butters and has a shelf life of 365-days when refrigerated and 180-days when left at an ambient temperature. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hormone-free Dairy Products:** The trend of hormone-free dairy products presents an opportunity for brands to offer healthier options to consumers concerned about hormones in their food. - **Alternative Butter Options:** The rise of alternative butter options like clarified butter opens up opportunities for brands to cater to different dietary preferences and needs. - **Extended Shelf Life Products:** The demand for extended shelf life products creates opportunities for brands to develop innovative preservation techniques and packaging solutions. ### Who This Affects Most - **Dairy Products:** The dairy industry can capitalize on the trend of hormone-free dairy products by offering a variety of hormone-free options to meet consumer demand. - **Food Manufacturing:** Food manufacturing companies can explore the production of alternative butter options to cater to the growing market of consumers looking for healthier and lactose-free choices. - **Food Packaging:** The food packaging industry can tap into the demand for extended shelf life products by developing innovative packaging solutions that help prolong the freshness of food items. ## Related on Trend Hunter - [Grass-Fed Spreadable Butters](https://www.trendhunter.com/trends/spreadable-butter-tubs.md) - [Free-Range British Butters](https://www.trendhunter.com/trends/organic-salted-butter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md) - [Allergen-Free Butter Alternatives](https://www.trendhunter.com/trends/unbutter.md) - [Regeneratively Farmed Milk Butters](https://www.trendhunter.com/trends/golden-hooves-salted-butter.md) - [Free-From Plant Butters](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter.md) - [Simple Recipe Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-spreadable-butter.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md)