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# Handpicked Baobab Energy Drinks
The Unrooted Health Energy Drinks are Rich in Fiber

By Michael Hemsworth | Published 2019-03-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/unrooted-healthy-energy-drinks
References: [conveniencestore](https://www.conveniencestore.co.uk/products/unrooted-uses-african-plant-in-new-energy-drink/591872.article) & [unrootedenergy](https://unrootedenergy.com)

The Unrooted healthy energy drinks are a different kind of refreshment that will boost energy levels in a more health-focused manner for consumers seeking to avoid the options presently on the market.

The drinks are made with a [premium blend of ingredients](https://www.trendhunter.com/trends/balaveda) starting with the baobab fruit, which is reported to deliver a kick of energy without the associated crash that is often associated with high-sugar varieties. The drinks come in three flavor options including Baobab & Pomegranate, Baobab & Mango and Baobab & Ginger.

The Unrooted healthy energy drinks were explained by Founder Nathan Clemes who said, "Our [natural energy drink](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar) offers retailers a premium and healthy alternative to sugary and caffeine loaded drinks that are slowly going out of fashion. We look forward to securing further business relationships going forward and seeing our product on shelf up and down the country.”

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 39% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Baobab-based Energy Drinks:** The trend of using baobab fruit to create energy drinks that provide sustained energy without the crash presents an opportunity for health-conscious consumers.
- **Healthy Refreshment Options:** The trend of health-focused energy drinks provides disruptive innovation opportunities in the beverage industry as consumers seek out more natural options.
- **Premium Ingredients in Energy Drinks:** The trend of using high-quality and natural ingredients, such as baobab fruit, to create energy drinks offers innovative alternatives to traditional sugary and caffeine-loaded drinks.

### Industries Being Reshaped

- **Beverage Industry:** The beverage industry can capitalize on the trend of baobab-based energy drinks and create more health-focused alternatives to traditional drinks.
- **Natural Food Industry:** The natural food industry can expand into the energy drink market by using high-quality and natural ingredients to create innovative, health-focused options.
- **Retail Industry:** The retail industry can benefit from the trend of healthy refreshment options by offering consumers more natural and sustainable choices at grocery and convenience stores.

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