# Acne-Normalizing Photography Peter DeVito Created a Series of Inspiring Unretouched Photos By Alyson Wyers | Published 2018-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unretouched-photos References: [designtaxi](http://designtaxi.com/news/398029/Empowering-Unretouched-Photo-Series-Shows-You-That-Acne-Is-Totally-Normal/) & [instagram](https://www.instagram.com/p/BdVxS5-D8KX/?taken-by=peterdevito) Even though social media can be a powerful tool for social change and offers positive experiences for many, others find platforms like [Instagram](https://www.trendhunter.com/trends/skincare-campaign-1) can feed into the 'comparison trap' and lead to greater feelings of loneliness and insecurity -- which is why this series of unretouched photos is inspiring and empowering to many. 20 year old photographer and student Peter DeVito recently posted several non-photoshopped images to his Instagram account in an effort to show how [normal acne](https://www.trendhunter.com/trends/acne-awareness-month) is. DeVito has struggled with his skin for years and wanted to let others know acne is normal and doesn't need to be edited out of pictures. The unretouched photos follows a growing number of [self-love campaigns](https://www.trendhunter.com/trends/you-are-amazing) and accounts cropping up online. Image Credit: Instagram @peterdevito ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Acne Acceptance:** The trend of embracing and celebrating natural skin, including acne, in photography and media. - **Authenticity Movement:** The trend of promoting authenticity and transparency in visual content by showcasing unaltered images. - **Body Positivity:** The trend of advocating for self-acceptance and inclusivity, challenging societal beauty standards. ### Industries Being Reshaped - **Beauty and Skincare:** Disruptive innovation opportunities include the development of acne-positive skincare products and marketing campaigns that celebrate natural skin. - **Digital Marketing:** Disruptive innovation opportunities include creating strategies that prioritize authenticity and realness to resonate with consumers. - **Fashion and Photography:** Disruptive innovation opportunities include incorporating models with diverse skin types and conditions in fashion campaigns and promoting unretouched images in photography. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Empowering Skin Pop-Ups](https://www.trendhunter.com/trends/positivity-lab.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md)